What's the difference?
When it comes to Mazda’s luxury aspirations, the CX-90 is it. The big Kahuna. Seven seats of what should be the Japanese brand’s exceptionalism amongst its mainstream rivals.
But does this more than five-metre-long Mazda have what it takes to elevate the brand beyond the likes of Toyota, Hyundai, Nissan and Kia?
Importantly, is this base version - which is closer to Mazda’s traditional price point - a bit of a luxury seven-seat SUV bargain?
We drove a CX-90 G50e Touring (the most affordable CX-90 of the lot) for a week to find out.
Well into its second generation, the Mercedes-Benz GLE remains a key player in the luxury large SUV space.
Though it lags well behind the BMW X5 in terms of sales, by about half in fact, the GLE still aims to exude status and luxury, helped by a facelift in 2023.
In its category, there are however plenty of badges with the power to lure buyers away: Audi, Porsche and Range Rover. Even non-Euros like Genesis and Lexus.
Despite the facelift, the category is moving on with big screens and more tech, where the GLE still has to rely on some traditional charm to win over wallets - especially in our big diesel ‘450d’ guise.
A week behind the wheel around and out of the city should reveal whether the GLE still has a strong-enough USP in 2025.
There are many reasons I quite like this CX-90. It sells the plush luxury promise when it comes to its interior and design, it feels big and purposeful, and has a refreshingly minimalist approach to its cabin tech. As a seven-seat SUV it’s particularly impressive, with plenty of amenity and a third row that can genuinely fit an adult in comfort.
However, there are areas where it could use more polish, from the drivetrain to the ride, and it ultimately strikes an odd point for price and ownership which feels lost between the premium segment and the mainstream rivals.
If you’re a long-term Mazda owner, I still think you’ll love it, and this Touring grade is definitely the best value in the range. It offers the lion’s share of equipment at a price more comparable to Mazda’s traditional mainstream rivals.
If you can get past the relatively steep asking price, the design appeals to you, and its slightly last-gen ergonomics work for you, then there’s a lot to like about the GLE. It’s a big, capable and comfortable cruiser, but given there are cheaper and more efficient options around, it would be a decision of the heart rather than the head.