What's the difference?
There's something about Italy and four-wheeled transport. Even the most functional vehicles developed there somehow morph into high-performance hot rods.
For example, as the SUV phenomenon has swept the world Alfa Romeo, Ferrari, Lamborghini and Maserati have more than matched the German big three and others in elevating the humble family truckster to supercar status.
And the Grecale Trofeo is the latest example of Maserati's inability to let an SUV be simply practical. It's a mad twin-turbo V6 all-wheel-drive version of the more typically four-cylinder-powered mid-size SUV.
We spent a week with this ferocious beast to see how much spice it can add to family life.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
In its surprisingly crowded premium performance SUV segment, the Maserati Grecale Trofeo offers something different. Next to the X4s, GLCs and Macans of this world, it's quietly confident and charismatic with the performance, practicality and value to back up its distinctive good looks. Despite some gripes around warranty, fuel consumption and ride compliance, it's a compelling alternative to those more predictable choices.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
At close to 4.9m long, a fraction under 2.0m wide and less than 1.7m tall, the Grecale is a 'large' medium SUV with a robust, thick-set look and a low-key design approach relative to its often more overtly muscular competitors.
Signature Maserati elements include a trio of porthole vents in the front fenders, the broad vertically-slatted grille with trident emblem sitting proudly in the centre, and a smaller version of Neptune's weapon of choice adorning the broad C-pillar.
There's also more than a touch of MC20 around the raked headlights (including the DRL signature), a pronounced splitter-style nose piece and broad intakes on either side.
Staggered 21-inch rims fill the arches perfectly, while pronounced side skirts and a gently sloping turret also dial up the sporty look.
The rear is sleek, but again relatively low-key, the major clues to the car's performance potential being the quad exhaust outlets and the carbon nose panel, side skirts and diffuser.
The interior feels sleek and VIP special thanks mainly to the multi-tier dash design, quality of the materials used and multiple screens.
A central 12.3-inch multimedia touchscreen sits above an 8.8-inch 'comfort' screen devoted mostly to heating, ventilation and vehicle settings.
They're tied together in a single, angled panel that looks like an oversized foldable smartphone. Very cool.
The 12.3-inch digital instrument cluster is configurable through multiple custom set-ups and this time around the distinctive dashtop clock is in fact a small screen switchable through classic and contemporary faces.
It can also emit a response signal when it receives a voice command or morph into a G-meter.
From there, the double saddle stitched perforated leather trim, exposed carbon-fibre elements and brushed metal finishes complete a highly polished cabin environment.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
At close to 4.9m long and nearly 2.0m wide, the Grecale is a big medium five-seater and with a 2.9m wheelbase to play with, interior space and practicality are more than respectable.
There's plenty of space up front and in terms of practicality, decent door bins, two cupholders in the centre console, a lidded oddments tray in front of them (housing USB-C and USB-A sockets), a large lidded box between the seats (which doubles as a centre armrest) with a 12-volt outlet lurking inside as well as a generous glove box.
Sitting behind the driver's seat set for my 183cm position, there's plenty of head, leg and foot room, not to mention a surprising amount of breathing space in general.
Enough width for three adults on short journeys and up to teenage kids will be fine. When it comes to baby capsules or child seats, you'll be good with two but three is a bridge too far.
For storage, there are door bins with room for large bottles, hard-shell maps pockets on the front seatbacks, adjustable ventilation as part of the three-zone climate control system, a fold-down centre armrest including two cupholders and a slot for a phone in between as well as another pair of USB (A and C) sockets.
Boot volume is a healthy 570 litres with all seats up, which is 35L more than the lower GT and Modena grades because rather than a space saver spare, the Trofeo cops a repair/inflator kit. Boo...
It's enough room to fit our three-piece luggage set or the CarsGuide pram with ease, and the 40/20/40 split-folding rear seat liberates even more space.
There are seat release handles in the cargo area as well as multiple tie-down anchor points, a 12V outlet, bag hooks and a two-piece load cover set-up to deter prying eyes.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
At $174,900, before on-road costs, the Grecale Trofeo sits in the middle of a pack of performance-focused mid-sized SUVs spanning a roughly $50,000 price band from around $140K to $190K.
Specifically, the Alfa Romeo Stelvio Quadrifoglio ($162,700), BMW X4 M Competition ($185,200), Jaguar F-Pace SVR ($153,570), Mercedes-AMG GLC63 S ($191,800) and Porsche's Macan GTS ($141,700).
That's a quality competitive set and to keep its head above water the Grecale Trofeo comes with a solid standard features list.
Aside from the performance and safety tech we'll cover shortly, highlights include the 21-inch alloy rims, auto LED headlights, 14-way adjustable heated sports front seats (with driver memory function), an electrically-adjustable steering column, alloy door sill finishers, full leather upholstery, 14-speaker Sonus Faber audio (with digital radio), three-zone climate control (with rear touchscreen), a panoramic sunroof and ambient lighting.
Then there are the screens for multimedia (12.8-inch), instrumentation (12.8-inch), ventilation and vehicle settings (8.8-inch) and the multi-mode clock, as well as ambient cabin lighting, adaptive cruise control, a power tailgate (with kick control), Android Auto and Apple CarPlay connectivity plus layers of carbon inside and out. Impressive, even in the 'around $200K' part of the market.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Lurking under the Grecale Trofeo's bonnet is a 'wet sump' version of the 3.0-litre twin-turbo 'Nettuno' (Neptune) V6 that also found a home between the axles of the Maserati MC20 supercar.
It produces 390kW, which is well in excess of 500hp, and grinds out enough torque (620Nm) to pull a small cottage off its foundations.
It's brimming with performance and efficiency-focused tech. Everything from twin-spark dual-chamber heads and cylinder deactivation to high-pressure direction-injection and variable valve timing.
Drive goes to all four wheels via a ZF-sourced eight-speed auto transmission and an all-wheel-drive system incorporating an electronic self-locking limited slip diff at the rear.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Maserati's official combined cycle fuel economy number for the Grecale Trofeo is 11.2L/100km, emitting 254g/km of CO2 in the process.
We covered urban, B-road and freeway running, not to mention some enthusiastic driving along the way, and recorded an average of 16.9L/100km. Which is thirsty, but not outrageous relative to the competition.
The fuel tank requires 64 litres of 95 RON premium unleaded to fill it which translates to a theoretical range of around 570km, dropping to just 380km using our real-world number.
Even if you're okay with the Trofeo's hefty consumption rate, regular visits to the fuel pump will be kind of a pain.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Engage the standard launch control function, step through the blast-off procedure and Maserati says you'll rocket from 0-100km/h in 3.8 seconds, which is supercar fast.
And the way this twin-turbo V6 delivers that kind of performance is impressive; beautifully linear without a hint of lag.
Trundle along at 60km/h, pin the throttle and you'll be in 'lock 'em up and throw away the key' territory in the blink of an eye. This is a full-blown rocket sled.
All 620Nm of peak torque is available from 3000-5500rpm with maximum power (390kW) arriving at 6500rpm. No matter which drive mode you've selected (more on that shortly), thunderous performance is only an extension of your right ankle away.
And the aural accompaniment walks a perfect line between potency and civility, the signature Maserati exhaust growl stepping up a notch in the racier settings but rarely crossing over into bellicose 'boy racer' territory. We have no problem with an occasional pop and bang on the overrun!
At a touch over two tonnes, the Grecale Trofeo is far from a featherweight, but when you're racing up and down the quick-shifting auto transmission's eight ratios, it feels like one.
The elegant alloy, column- (not wheel-) mounted 'manual' shift levers add to the fun and there are five drive modes to play with - 'Comfort', 'GT', 'Sport', 'Corsa' and 'Off-road' - adapting the engine, transmission, steering and suspension.
The track-focused Corsa set-up starts to soften off some of the traction and stability controls, so we didn't go there, but can confirm off-road raises ride height by 30mm (FYI, we didn't head off-road, either).
Suspension is by double wishbones at the front and multi-links at the rear supported by active dampers and air 'springs' all around.
In the softer Comfort setting, ride compliance is on the firm side. Never harsh, but a little more communicative in terms of bumps and thumps than you might expect.
Not for the first time I found the best arrangement was Sport, dialling everything up to racier settings, and the suspension in 'Comfort' which can be achieved with the press of a wheel-mounted button.
The electrically-assisted rack and pinion steering is accurate and quick to respond with excellent road feel thrown in for good measure.
Just beware the flip side of this type of 'quick' steering rack is invariably a large turning circle, and the Grecale Trofeo is no exception.
The staggered 21-inch rims are shod with high-performance Bridgestone Potenza Sport rubber (225/40 fr / 295/35 rr) and the AWD system, complete with rear LSD, help the car feel securely planted and balanced in quick cornering.
Braking is professional grade with big ventilated and cross-drilled rotors front and rear with fixed Brembo calipers at both ends - six piston front and four-piston rear.
Maserati claims the Grecale Trofeo will slow from 100km/h to a standstill in less than 40m, which is not a lot of metres from that speed.
I had one telling 'will I, or won't I?' situation when presented with an amber light and in deciding to give the brakes a workout (there was no one behind me) was rewarded with a secure and insanely rapid stop.
In terms of general observations, the placement of the start button and drive-mode dial on the steering wheel is a nice touch, the front seats are superb in terms of support and comfort, the media interface is quick and easy to use and the only strong hint of Maserati's Stellantis ownership came in the form of familiar 'Jeep-style' audio control rocker switches on the back of the steering wheel.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
No independent ANCAP safety assessment at this stage but the Grecale Trofeo is fitted with active crash-avoidance tech including AEB (with pedestrian recognition) operating from 5.0-258km/h, adaptive cruise control (with stop and go function), 'Active Lane Management' (including lane-keep assist), blind-spot monitoring, rear cross-traffic alert and 'Drowsy Driver Detection'.
There's also a 'Surround View' camera system, 'Traffic Sign Assist' as well as front and rear parking sensors, and 'Rear Cross Path' (incorporating rear AEB).
If a crash is unavoidable, six airbags (dual front, front side and full-length side curtains) are onboard and there are three top tethers across the rear for baby capsules/child restraints, including ISOFIX anchors on the outer positions. There's even an emergency triangle and first-aid kit.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Grecale Trofeo is covered by Maserati's three-year/unlimited km warranty, which is off the market pace, with five years/unlimited km the expected norm. Roadside assistance is included for the duration of the warranty.
Maintenance intervals are 12 months/15,000km, and service over the first three years will set you back $4639, or $1546 per workshop visit. Not cheap, but again, not out of line for a performance model in this part of the market.
Maserati also warrants the body for "perforation by rust corrosion" for four years, extendable up to eight if vehicle maintenance, from an authorised dealer, is up to scratch.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.