Lexus UX vs Gac Emzoom

What's the difference?

The updated Lexus UX300h Luxury is a solid entry in the premium compact SUV segment. It doesn’t break new ground, and there are areas that could be improved, but it handles well, offers a thoughtful selection of amenities for a base-grade luxury model, and its compact size makes it easy to park almost anywhere. For buyers seeking a stylish, efficient, and practical hybrid with a luxury badge, it’s a dependable choice.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The updated Lexus UX is technically a compact SUV, but it feels more like a hatchback that's taken a small dose of steroids. The facelift brings a sharper look with a stylised 3D spindle grille, new air intake vents, fresh 17-inch alloy wheels, updated daytime running lights and a full-width rear light bar. The sculpted bodywork still showcases Lexus’ signature origami-like panelling and, overall, it’s a handsome little thing. That said, the heavy use of black plastic moulding around the lower edges detracts from its premium appeal.

Inside, the cabin takes a more understated approach. Up front it feels premium-enough, with synthetic leather trims, soft-touchpoints and those high-tech dual 12.3-inch displays headlining the dash. Your eye moves smoothly across the layout without lingering too long on any single element, which adds to the sense of elegance.

Not everything feels top-tier, though. Hard plastics are still scattered throughout the cabin, and they’re especially noticeable in the back seat where the doors have very little in the way of a soft surface. Yes, this is the base grade, but in a car wearing a luxury badge, it’s something you notice more than you should.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The UX is a compact SUV, so it's best not to expect a sprawling interior. The front row offers the best space and comfort, with wide door openings and a ground clearance that makes it easy to hop in without any grunts. The seats are comfortable enough on long drives, although some fatigue creeps in on the passenger side due to the lack of lumbar support. Both front seats are power-adjustable and heated, and with the steering wheel also adjusting electrically, it’s easy to dial in a good driving position.

Move to the rear seats, and space becomes noticeably tighter for adults. At 168cm, my knees press against the seat in front, and even my eight-year-old asked me to slide the passenger seat forward this week. That said, he’s been mostly comfortable thanks to the wide door openings, lightweight doors and well-padded seats.

My son did point out that the tall window sills make it hard to see out, which could be a deal breaker for younger passengers. There are three top tether anchor points, but fitting three child seats across is unrealistic.

Storage is on the slim side, but the dual-opening centre console is clever, and there are two cupholders and drink bottle holders up front. The rear row only gets a single map pocket and two cupholders. A few more cubbies for things like sunglasses or keys would be welcome, as the cabin can quickly feel cluttered if you’re not careful.

Technology is neatly integrated. The dual 12.3-inch displays look sharp with clear graphics, and the touchscreen is responsive. The updated operating system isn’t a big leap forward, but it’s easy to use and the wireless Apple CarPlay and Android Auto work seamlessly. There’s also sat nav, a wireless charging pad, four USB-C ports, a single USB-A port and a 12-volt socket for charging.

The boot looks modest at first glance, especially with the floor set in its highest position, but it still swallowed a big grocery shop with no fuss. Officially, capacity is 364 litres, which makes it the smallest compared to its nearest rivals, although the adjustable floor helps with taller items or creates a handy nook for smaller ones.

A bigger drawback is the lack of a spare tyre as you only get a repair kit. For city drivers that might be fine, but for those of us who live regionally or do longer trips, a spare tyre is a must-have. On the plus side, the powered tailgate with kick function is standard here, whereas rivals make you pay extra for it.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The UX300h Luxury runs a hybrid setup that pairs a 2.0-litre four-cylinder petrol engine with two small electric motors. Combined, the system produces 146kW of power, and it drives through an electronic continuously variable transmission (eCVT). This powertrain sees it outmuscle the old UX250h by 15kW.

On paper, those new outputs sit neatly in the middle of this segment. Out on the road, though, the hybrid assistance helps the UX feel a little more sprightly than the numbers suggest. The electric motors give it an eager step-off from traffic lights and smooth power delivery around town, while the petrol engine takes over when more effort is needed.

It's a good combination for a little car.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Fuel efficiency is a real strength. Lexus claims 4.2L/100km on the combined cycle, which is impressive against petrol-only competitors. With a 43L tank, you’re looking at a theoretical driving range of over 1000km between fills.

In my week of mixed open-road and urban driving, I saw a real-world figure of 5.0L/100km, and that’s without holding back on using the available power, which makes the claim feel very achievable.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The UX300h Luxury proves itself to be a versatile little SUV. It offers ample power with prompt acceleration, making it easy to confidently take a gap in traffic or keep pace on the open road. It feels like a solid all-rounder that balances everyday usability with just enough grunt when you need it.

There are three selectable drive modes, though in practice they don’t feel dramatically different. The hybrid system can sometimes sound a little flustered at times as it switches between the two components, but it doesn’t translate into anything unsettling from behind the wheel. The actual driving experience remains smooth and predictable.

Ride comfort is another strength. The suspension does a good job of soaking up small bumps, and unless you’re on the highway in torrential rain, the cabin stays impressively quiet.

Visibility is mostly good, although the A- and B-pillars can occasionally intrude from the driver’s seat. It’s never enough to be a deal breaker, but worth noting. Where the UX really shines is in tight spaces because its 10.4m turning circle and compact dimensions makes it stupidly easy to park. The reversing camera is clear, though for a car wearing a luxury badge, it feels like a missed opportunity not to include a 360-degree camera as standard.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The UX300h Luxury comes with a five-year/unlimited kilometre warranty, which is comparable to its nearest rivals, although we’re seeing increasingly generous terms from mainstream brands.

Servicing is straightforward thanks to a five-year capped-price program, with each service costing $595. The intervals are well spaced at every 12 months or 15,000km, whichever comes first.

This grade also includes a three-year complimentary membership to the Lexus Encore program. Membership brings access to the Lexus Connected Services phone app, allowing you to customise your driver profile and even use a digital key. Beyond that, Encore members enjoy perks with supporting partners, including Westfield and Ampol.

There's around 40 official Lexus service centres located around Australia but you can make use of its sister brand's (Toyota) service centres if you're in a pinch.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.