What's the difference?
It's just about so late to the seven-seat party that all that remains is a tired cleaner sweeping up confetti and cake crumbs, but Lexus has at last launched an SUV with a third row of seats.
Well, technically it hasn’t so much launched a new model as it has extended its existing large SUV, adding a 110mm extension behind the rear wheels to squeeze in two extra seats and form the RX L
Lexus shifted around 2000 units of its five-seat RX last year, and the brand’s local executives reckon 20 per cent of premium SUV shoppers are chasing a seven-seat car. If those numbers stack up, it could mean a 400-strong annual sales boost for the RX range.
A big deal for the Japanese premium brand, then. But what about the rest of us? Is bigger really better for the RX?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Lexus has seemingly added two extra seats to its RX range without any design or dynamic drawbacks. If you're a fan of the five-seat car, there's little doubt you'll be a fan of this one, too.
What it will come down to, though, is how often you use the third row of seats, and how big the humans that will be sitting in them in are. If they're for kids or for occasional use, the space will be ample. But if your child has undergone a Tom Hanks in Big-style growth spurt, you will likely find the space back there too tight for everyday use.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
All the action takes place at the back end here (essentially from the rear wheels back), with Lexus adding 110mm in length to form the RX L, which sits on an identical wheelbase to the five-seat car.
They deserve credit for not making this seven-seat version feel like a behemoth, with the extension in keeping with the style of the five-seat car (same 'floating roof' sitting above a kinked pane of glass), with only the more vertical and extended boot line hinting at the third row inside.
Elsewhere, it’s business as usual for the RX L, with the bigger model sharing the sharply angled body styling, narrow headlights and ferocious-looking grille of the standard RX.
Inside, expect a premium-feel interior, with leather seats in the first and second rows (the third gets the man-made stuff), elegant wood finishing and a sleek and simple dash set-up dominated by a floating screen in its centre.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
You know how there are some seven-seat SUVs in which, at a pinch, you can squeeze two adults into the third row? Well, the RX L isn't one of them.
For one, climbing over the second row (after pulling a manual handle that Lexus says is quicker than an electric set-up) requires some acrobatics. And once in the seat, my head (I'm 175cm) found itself in an intimate relationship with the roof. My knees were forced into the seat in front, and most worryingly, my presence pushed the second row far enough forward to make that passenger uncomfortable, too.
Still, how often are you really going to squeeze adults back there? There is certainly enough room for younger kids, or - as I suspect is more likely - for the third row to be used as an in-case-of-emergency option. It can house a child seat, too.
There's not a bad ambiance back there, though, with artificial leather seats, two central cupholders and tri-zone climate with vents and temperature controls. Middle-row riders now get an extra 45mm of forward adjustability (to compensate for the third row), and there are two cupholders hidden in the pull-down seat divider and bottle room in each of the rear doors.
Up front, expect two cupholders, along with a pocket in each door, while the large central storage bin is home to two USB connection points and a power source, the latter matching a second power source underneath the air-conditioning controls.
And so, to the boot. All three rows in place, you'll find 176 litres of storage to the seat-tops (211 litres to the roof). Lower the third row, and that number climbs to 433 litres. Drop the second and third row, and you'll find 966 litres of storage.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
First, the bad news. There's a price punish for opting for the seven-seat RX. How much, though, depends on which trim level you decide on.
The RX L arrives in 'Luxury' and 'Sport Luxury' trim levels, and with two engines; a petrol-powered V6 or a hybrid option that adds an electric motor. Luxury prices start from $84,700 (a $3280 increase over the five-seat car), while the Sport Luxury models start from $101,500 (a $1630 rise).
Opt for a Luxury car ($84,700 for the 350L, $93,440 for the 450hL) and you'll find leather seats in rows one and two, and artificial leather in the third. You'll also get heated and ventilated front seats, a leather-wrapped steering wheel and tri-zone climate control.
Outside, expect proximity unlocking, 20-inch alloys, LED headlamps and DRLs as well as standard roof rails. Technology is handled by a nav-equipped, 8.0-inch display that pairs with 12 speakers. There is no Apple CarPlay or Android Auto, though, and the entire system is operated via the 'Lexus Remote Touch' mouse pad thingy that I can't get used to no matter how hard I try.
Spring for the Sport Luxury ($101,500 for the 350L, $110,240 for the 450hL) and you'll add a colour head-up display and moon roof, as well as adaptive suspension, heated second-row seats, a nicer interior treatment and LED headlights with adaptive high beam. Your screen is bigger (now 12.3 inches), and it now pairs with a 15-speaker Mark Levinson stereo, too.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
There are two engine options on offer here; the V6 of the 350L or the hybrid powertrain of the 450hL.
The six-cylinder petrol engine is good for 216kW at 6300rpm and 358Nm at 4600rpm, sending that power to all four wheels via an eight-speed automatic transmission.
The hybrid option uses the exact same engine, just with lower outputs of 193kW at 6000rpm and 335Nm at 4600rpm. It's paired with an electric motor that lifts the total output to 230kW. That combination pairs with a CVT auto, sending power to all four wheels.
Lexus claims identical performance figures for both options, with a 0-100km/h sprint of 8.0 seconds and a top speed of 200km/h.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The petrol V6 will require a claimed 10.6L per 100km on the combined cycle, with the hybrid predictably performing better, returning 6.0L/100km on the same cycle. Emissions of CO2 are pegged at 234g/km (V6) and 137g/km (hybrid).
The V6-powered RX boasts a 72-litre tank, while the hybrid shaves several of those off, offering 65 litres.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Let’s start with the good news: having admittedly only been behind the wheel for a shortish stretch (and a lot of that was on a freeway) I’ll be damned if I can spot the difference from five- to seven-seater.
Its 110mm longer than the five-seat car, of course, and it's heavier, too. And a more thorough test might well reveal those extra kilograms from behind the wheel. But I suspect you'd have to be truly pushing the RX L around some serious corners to have any chance of noticing.
Keep in mind, this isn't the sportiest option in the segment, and this L version isn’t either. The steering feels a little vague and flat on-centre, and neither engine offers face-peeling acceleration. But the ride is terrific, the cabin is comfortable and polished and both the Luxury and Sport Luxury are ferociously well-equipped.
We'll wait until we get the RX L into the office for a more thorough examination, but after our brief taste test, we reckon there'll be no on-road penalty in opting for the seven-seat option.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Lexus has a strong reputation on this front, and the RX L is predictably well-sorted from a standard safety viewpoint.
Expect 10 airbags (with the curtain bad extended to the third row), a reversing camera, blind-spot monitoring, rear cross-traffic alert and rear parking sensors. 'Lexus Safety Sense+' also arrives as standard, which adds active cruise control, lane-keep assist, auto high beam and an AEB pre-collision safety system the now includes pedestrian detection for the first time.
The five-seat RX was awarded the maximum five-star ANCAP crash rating when tested in 2015.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Expect a four-year/100,000km warranty (that's 12 months longer than both Germans), and the RX L will require a trip to the service centre every 12 months or 15,000kms. Your first service is free, and total maintenance costs for the first 60,000km will run you $2031.31.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.