What's the difference?
Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.
In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.
The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.
The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.
This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?
Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.
With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction.
Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.
For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
“You’re either going to love them or hate them.” You can bet that whenever you’re told this just before being introduced to somebody then that somebody is going to be downright obnoxious. The same goes for the LS, well it’s face anyway, because those are the kinds of statements made about that grille.
The thing is, the LS needs an obnoxious face because its up against The Establishment - the Mercedes-Benz S -Class, BMW 7 Series and Audi A8, and given there’s no way they’ll ever let Lexus into their little ‘club’ it’s good that the LS has steered clear of imitating them and is boldly different.
This was also the type of thinking which inspired the grille’s creator, Tokuo Fukuichi. The so called ‘spindle grille’ first appeared in 2010 on the CT200h before rolling out to the rest of the Lexus line-up. The look polarised the opinions of fans and even executives inside Lexus. But Fukuichi was adamant the key to the brand’s survival and success was to not to be boring.
That massive gaping mouth is anything but boring, and for this new-generation LS the spindle grille has been overhauled. Yes, some car companies might make a few tweaks to a grille, but not Lexus. Using a CAD computer program, it took designers six months to refine each of the 5032 surfaces on the F-Sport’s grille and the more than 7000 on the Sports Luxury’s. If only you didn’t have to slap a number plate on these exquisitely spun net-like structures.
New LED headlights and the ‘Zorro blade-slash’ LED running lights are equally obnoxious and therefore perfectly suited for the LS’s face. So too are the enormous air inlets below them in the bumper. If only the rest of the car’s exterior was as wild and not mild and milder the further you get from the grille. The rear looks stately, modern and sleek but could have done with something more adventurous (similar to IS’s taillights).
But the LS’s insides make up for that dullness, with a cabin that’s decadent and alien at the same time. A dash which sweeps from door to door features asymmetrical string-like design elements which are a theme carved through wood and glass and stitched into leather throughout the cabin. The quality is superb, while the fit and finish is better than I’ve seen on some of its competitors.
There are four no-cost interior packages on the Sports Luxury ranging from 'Moon White' trim with walnut decorative inlays to black trim with 'Crafted Latte' inserts. But it’s the $9800 optional 'Black with hand-pleating' and 'Kiriko' glass which is a stand out. It’s an intriguing look, the pleated fabric which cascades around the hand-cut Japanese glass.
The F Sport’s cabin is less decorative with seats that hold you tighter in three no-cost option leathers from 'Moon White' to 'Flare Red' with aluminium door and dash decorative elements.
Both cabins are sumptuous, although they fall a little short in gob-smacking tech like those amazing, expansive, floating dash screens and the virtual instrument cluster in the S-Class. Yes, there’s the large screen up front and the seat-back screens in the rear but the styling of the graphics and typeface reveal the Toyota DNA.
The LS has the presence a prestige brand’s flagship car should - imposing, long and wide. Look at the LS’s dimensions. At 5235mm end-to-end and 1900mm across, the LS is longer and wider than a Mercedes-Benz S-Class, but swoops in lower at 1450mm. The LS’s wheelbase is longer than a regular S-Class’s at 3125mm, too.
Apart from the grille you can tell an F Sport from a Sports Luxury by its black brake calipers and black elements in the front bumper, boot lid and sill.
To tell a 500 from a 500h, the difference is subtle. There are the badges, of course, but the 500's rear bumper also has a different design with chrome exhaust surrounds.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Anything with a 3.1m wheelbase has to be practical right? Well, legroom in the back is excellent, but I can’t properly stretch out in that reclining rear seat with the ottoman without my feet hitting the seatback.
Headroom is also a bit a restricted in that rear row for me, too. That’s something to keep in mind for taller passengers (I'm 191cm tall).
A cargo capacity of 480 litres is 30 litres shy of the Mercedes-Benz S-Class, while the cooler box in the rear (that comes with the Sports Luxury trim) eats into the boot space and drops the total to 440 litres.
The LS is a five-seat sedan, but that centre rear seatback folds forward to become the armrest and houses the controls to the massage and reclining functions, plus two cupholders.
There’s another two cupholders up front and pockets in all the doors. While the storage area under the centre console armrest in the front and back is good – that’s about it for storage.
An access mode will raise the car by 30mm when getting in and lower it by 10mm when getting out. Those wide opening doors also make entry and exit easier.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The line-up is simple. There are two powertrains: the turbo-petrol V6 LS 500, and the petrol-electric LS500h hybrid, and there's no price difference between them. Then, there are two trim levels: the F Sport for $190,500 and Sports Luxury for $195,500.
Coming standard on the F Sport are 'F Sport' seats with leather upholstery, heated front and rear seats, dual-zone climate control, 28-way power adjustable front seats and head-up display. The multimedia system comes with a 12.3-inch screen, sat nav, DVD player, DAB+ digital radio, Bluetooth connectivity and a 23-speaker Mark Levinson sound system.
There’s also LED headlights, 20-inch alloy wheels and a kick-open tailgate. While the F-Sport misses out on some of the plush features of the Sports Luxury it does get hardware for better on-road dynamics which you can read about in the driving section below.
The Sports Luxury has that large screen, those power adjustable front seats and the multimedia system with that Mark Levinson stereo, too, but adds much more. The front passenger seat slides and folds itself forward to allow the seat behind it to recline and extend its ottoman-style leg rest.
Both rear seats are 22-way power adjustable and heated. If you’re lucky enough to be lounging back there, you’ll also two 11.6-inch seat-back screens with a DVD player. Plus, there’s four-zone climate control, a rear cooler box and power sun shades.
The F-Sport and Sports Luxury have their own choice of no-cost interior options. The Sports Luxury also gives you the option to buy (for $9800) one of four special interior packs – you can read about the standout one with the hand-cut glass below.
There are 11 body colours to choose from: Sonic Quartz, Sonic Silver, Titanium, Liquid Metal, Onyx, Graphite Black, Vermillion, Scarlet Crimson (a dark red), Metallic Silk, Deep Metallic Bronze and Deep Blue.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Let's talk engine specifications .The LS 500 has a 3.5-litre twin-turbo petrol V6 making 310kW/600Nm, with drive being sent to the rear wheels via a 10-speed automatic transmission. That's impressive horsepower, but this car is heavy is a weight of about 2.3 tonnes.
The LS 500h has a 220kW/350Nm 3.5-litre V6 (a different engine to the 500’s) plus two electric motors driving the rear wheels. The total power output is 264kW. Shifting gears in the 500h is a continuously variable transmission (CVT). Just a reminder, too, the LS 500h is not a plug-in hybrid. Regenerative braking re-charges the lithium-ion batteries.
If you're looking for a diesel, you won't find one here. Same goes for a manual gearbox. And, while buyers can choose an all-wheel drive (awd) Lexus LS in other markets around the world, ours are all front-wheel drive.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The LS 500 has an official fuel consumption of 9.5L/100km while the 500h’s is 6.6L/100km after open and urban road driving. We drove both cars on mainly country roads and saw an average of 10.1L/100km in the LS 500 and 9.1L/100km in the 500h.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
My first experience of the new LS was from the back seat of a 500 Sports Luxury being driven from the airport to the venue where Lexus Australia would deliver the presentation on its fifth generation of the car.
Seat reclined, I was whisked quietly and comfortably through the traffic, barely any road or wind noise, the ride was superb on that air suspension, a little floaty but still damped well enough for it not to become bouncy, with minimal head sway (the movement that makes you car sick).
Cocooned in leather with seat-back screens for audio and DVD the ride and environment was just right for a limousine chauffeuring important business types who need swift and tranquil transportation. Not for weirdos like me who were only interested in the way the front and back multi-link suspension kept a 2.3-tonne car with a 3.1m wheelbase so civilised, even through roundabouts. I wondered if this was actually the best way to experience the LS – from the back seats, being driven?
When I did drive the 500 and 500h in the two trims later it more or less confirmed that first impression. The 500 in F Sport trim was the best to drive, while the 500 in Sports Luxury was the best to be driven in. Why? I’ll explain.
The LS 500’s 3.5-litre twin-turbo V6 makes more power than the hybrid for starters, which is always a good thing when you need to move a car this heavy. Even then the LS 500’s acceleration isn’t super quick, and the engine needs to work hard when asked to get a wriggle on. That 10-speed automatic transmission is excellent though.
The same can’t be said for the CVT in the 500h which under harder acceleration does what CVTs do in that situation, make more noise without seeming to get the drive effectively to the wheels.
The 500h’s naturally aspirated V6 is a good thing, but it seems the weight of the car and the CVT work against it being exciting to drive. After a couple of hundred kilometres in a 500h blasting through the countryside steering it became tiresome rather than rewarding with the engine constantly kicking in and whining incessantly when asked for more beans, please.
This car is far better suited to slipping silently through city streets than it is galloping through the bush – that’s where the 500 is a lot more at home.
The 500 and 500h are rear-wheel drive cars, and this, along with an almost 50-50 balance, sets the ground work for good cars to pilot. The F-Sport trim adds an active rear stabiliser bar as standard equipment and brings a more sophisticated version of Lexus’s 'Vehicle Dynamic Integrated Management' (VDIM) – a stability system using data from suspension, ABS, traction control, electric power steering, the stabiliser bar and rear steering. The result is the control of longitudinal, vertical, yaw, roll and pitch movements for better ride and handling.
The F Sport trims adds bigger brakes, too with 400mm x 36mm discs on the front and 359mm x 30mm at the back, plus staggered tyres with 245mm rubber at the front and 275mm at the rear.
The electric steering is light, which makes it easy to manoeuvre in carparks, and an 11.2m turning circle is great for the class.
On the open road at speed the steering is pinky-finger light even in Sport+ mode, and while it’s smooth and accurate, I want to feel more connected to the wheels and where they’re pointed.
While the LS 500 is more the driver’s car than the 500h neither perform as well dynamically as Benz’s S-Class, but from the back seat the LS feels just as comfortable and even plusher.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Lexus LS has not been crash tested, but all the signs are there that this is an exceptionally safe vehicle, from the structure of the car to the advanced safety technology such as AEB (forward and reverse) with pedestrian detection, lane keeping assistance and adaptive cruise control.
For child seats there are three top tether anchor points and two ISOFIX mounts across the rear seats.
Both the 500 and 500h are fitted with run-flat tyres.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Lexus LS is covered by a four-year/100,0000km warranty. Servicing is recommended every 15,000km or 12 months. There is no capped price servicing program. Being a Toyota family product the Lexus LS also comes backed by the same reputation for reliability and you may experience lower maintenance costs than perhaps its German rivals.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.