What's the difference?
Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.
In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.
The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.
The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.
This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?
Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.
With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.
Lexus is returning to its roots and playing to traditional strengths with the 2021 LS update, as the Japanese luxury brand braces itself for the imminent release of an all-new Mercedes-Benz S-Class.
On sale now from $195,953 before on-road costs, the facelift ushers in a raft of comfort, refinement, driveability and technological upgrades, striving to deliver the quietest and most luxurious experience in the upper luxury sedan segment.
The blink-and-you'll-miss-it makeover runs to redesigned headlights, wheels, bumpers and tail-light lenses, as well as the inevitable multimedia screen update, improved seating revised trim and better safety.
Along with an all-in equipment list and unparalleled levels of ownership benefits, the goal is to emulate the dramatic differences that existed between the LS and its mostly German competition more than 30 years ago, which helped make Lexus a disruptor, decades before the term was even coined.
The MY21 range will continue offering two grades – the racier F Sport and opulent Sports Luxury – in either V6 twin-turbo petrol LS 500 or V6 petrol-electric hybrid LS 500h powertrain choices, as per the XF50-generation's Australian debut back in late 2017.
The question is: has Lexus gone far enough with its limousine flagship?
The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction.Â
Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.
For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.
One might be surprised to learn that, without having driven the latest S-Class, rival large luxury sedans have struggled to juggle comfort and refinement with agility and speed. Even in this modern age of adaptive dampers and air suspension. The Germans, in particular, seem to struggle at times.
The latest Lexus LS, however, walks the line with impressive confidence and poise, prioritising the former yet without dropping the ball with the latter. Just keep in mind that the 500h Sports Luxury manages the balance best.
The bar may just about be raised with the bestselling Stuttgart's arrival from March, but even then, with its extensive and complete specification, outstanding hybrid efficiency/performance combination and remarkable build quality and presentation, Japan's master luxury sedan deserves to find more buyers in this country.
Well done, Lexus.