Lexus LS500H vs Ferrari 296

What's the difference?

Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.

In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.

The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.

The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.

This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?

Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.

With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.

I know, picture Ferrari and you'll likely be conjuring images of potent V12 or V8 engines, a scenery-shaking exhaust bark on start-up and a fuel bill that would make a Sheikh wince.

But this one, the 296 GTS, doesn't have, or do, any of those things. In fact, it doesn’t so much explode into life as it does kind of whirr gently, as though you’ve just switched on a photocopier.

And yet, people I trust on these matters reckon this just might be the best Ferrari to have ever worn the badge. So, I guess we better get to figuring out what the hell is going on with this plug-in Prancing Horse.