What's the difference?
Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.
In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.
The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.
The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.
This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?
Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.
With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.
When you look at a Lexus LX, you see a distinct resemblance to a Toyota LandCruiser. That’s understandable given that, fundamentally, the Lexus LX is a comprehensively gussied-up Toyota LandCruiser.
Built to put the luxury brand into the large SUV game, and taking advantage of Toyota's huge product portfolio, it's clear that this is not for chucking down the side of a mountain (although it can absolutely do that if asked, as long as you're on good terms with your local paint shop).
Lexus is - or more accurately, LX buyers are - very clear about how folks use the LX: it’s a city car. So it's got all the sophisticated city looks, with skirts and bling and big shiny alloy wheels. Whether there's a point to all that is irrelevant - there are clearly people, like you, who want a posh LandCruiser.
The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction.
Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.
For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.
The Lexus is awkwardly big and not very fleet of foot when you're negotiating the commute to work, school or the shops. It slurps fuel at a rate we're not used to seeing these days and it's not the easiest to park, even with all of its cameras and beepers.
The LX is far more at home out on the highway, where it is incredibly comfortable and quiet. One imagines the diesel entry-level model would do it all, but with less consumption. If you must have a V8, the LX 570 without the S might be even more comfortable without the sports dampers.
Either way, it's a lot of car for the suburbs.