Lexus Gx550 vs Toyota Land Cruiser

What's the difference?

The new Lexus GX 550 showcases a brand new design for its third-generation iteration but the model is new to the Australian market.

And while it hasn't been as hotly anticipated as its cousin, the Toyota Prado, it's still one that should excite. It's a capable full-time four-wheel drive that manages to look good on- and off-road! It feels like a breath of fresh air.

Will it find itself more likely adorning the garage of a city slicker? Perhaps, but you can't deny it has some star power now with its design and it couldn't have come soon enough. Especially when you compare the flagship Sports Luxury grade my family and I have on test to its European luxury rivals, the BMW X7 and Land Rover Defender.

Toyota Australia has made a raft of changes to the current LandCruiser 300 Series line-up as part of the latest round of upgrades, but even though the third-from-top Sahara gets a $1119 price rise, it doesn’t receive any updates.

In an increasingly competitive 4WD wagon market – where some car-makers are offering more standard features and tech at lower prices – has the venerable LandCruiser lost its lustre?

Read on.