What's the difference?
An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.
There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.
Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.
So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.
This is a review with a difference. For three days, I had a Lexus RX450h and thought it was pretty terrible to drive. Every time I turned the steering wheel, the tyres would squeal as though they weren't inflated with air but instead with tiny, fluffy kittens.
I was bitterly disappointed. How could a car get out the door of the Lexus engineering division with such an aversion to corners. I mean, I know it's not meant to be a corner-carving monster, but normal cornering should have been okay.
After those three days, I'd had enough. The low tyre pressure warning light came on and the penny dropped. I hadn't even thought to check the pressures. They were very, very low. Like only at two-thirds of recommended. So after visiting three separate establishments to find a working pump, I had a whole different car.
The Sportage still feels like a super solid offering in its segment, plus the addition of more hybrid options is only going to help.
It does feel a little under-specced in the lower grades, though, considering the everything-and-the-kitchen-sink approach taken by its Chinese rivals.
I feel like I should almost whisper this bit, given it's a dirty word at the moment, but that diesel engine, it's a real peach, and if I wasn't afraid of being run out of Sydney's inner west with pitchforks, that's probably the one I'd be choosing.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The RX is a little frustrating - it's going after Mercedes and BMW and Audi in a hotly-contested space and falls over in a couple of key areas. The media/sat nav system is hopelessly outdated and the drivetrain fails to deliver a significant performance or fuel benefit (although, given its 2.2 tonnes, perhaps it delivers a miracle).
It does come with a rock-solid, scandal-free reputation, a reputation for spectacular customer service, it has a lovely cabin and it's certainly an individual looker. For plenty of people, that's quite enough.