2023 Kia EV6 vs 2024 Tesla Model 3

What's the difference?

Kia’s EV6, launched in 2021, was an early signal from Kia that its talk of rearranging car-buyers’ perceptions was more than an idle boast.

Sure, the South Korean brand had gone from budget also-ran a couple of decades ago to a brand that represents reliability and quality in a very short space of time.

But a brand that was technically innovative and EV-savvy? Or capable of family cars with supercar performance? Let’s wait and see, we all said.

And now the latest member of the all-electric EV6 family has arrived, and with it Kia’s big chance to prove its point, as well as convince us that its flagship products are worthy of a six-figure price-tag.

With shattering straight-line performance and all the hallmarks of a thoroughly modern take on the electric vehicle concept (including all-wheel-drive and electronic control of everything from the suspension to the rear differential) the EV6 GT makes the technical statement it needs to.

But does it have the quality, the specification and the overall appeal to justify a price-tag that was unimaginable in a South Korean car until very, very recently?

The fact is that technical merit is not enough – never has been – when it comes to making a macro price-point shift in the minds of consumers.

Any model seeking to reset the value proposition of an entire brand needs to be more than the sum of its parts. But does the EV6 GT achieve that rare distinction? That’s what we’re here to find out.

It is highly unusual to drive around in a bed, but that’s what it felt like we were being asked to do with the new and terribly exciting Tesla Model 3 Performance.

Tesla doesn’t do media launches, nor traditional marketing, so everything about this event was predictably peculiar, but when we were told this new car was causing so much excitement that we should pull a sheet over it every time we stopped, to avoid people photographing it, or touching it (“if someone tries, just politely ask them to stop” as we were advised) we hit peak weirdness.

Eventually, they did agree to pull the sheet off one and let us have a look at the most exciting car Tesla has ever made that’s not a Cybertruck. 

The Performance is the Model 3 Tesla engineers and designers always wanted to make. Clearly, it was going to be called the 'Ludicrous', because some staff kept stuffing up and calling it that. It’s a shame the name wasn’t used, but at least it still gets an 'Insane' mode.

They really wanted to go all out with the original Performance version, but “a guy called Elon” didn’t want to add all the complexity that required at the time - he was focused on quality issues and ramping up production - but this go around he has let them have their heads, and encouraged them to go hog wild.

That means an entirely new power unit at the rear, staggered 20-inch wheels for sportier turn-in, aerodynamic changes for more downforce and less lift, new seats and the fitting of active dampers to a Model 3 for the first time, to help provide proper, track-ready handling.

We set out into the embrace of the adoring Los Angeles public (truly, no city on Earth boasts so many Tesla owners, they are everywhere) to find out if all the fuss is worth it.