Jeep Wrangler vs BMW XM

What's the difference?

VS
Jeep Wrangler
Jeep Wrangler

2024 price

BMW XM
BMW XM

$159,800 - $249,800

2023 price

Summary

2024 Jeep Wrangler
2023 BMW XM
Safety Rating

Engine Type

Twin Turbo V8, 4.4L
Fuel Type
-

Premium Unleaded/Electric
Fuel Efficiency
-

2.7L/100km (combined)
Seating
-

5
Dislikes
  • Expensive
  • Not-so-great on-road dynamics and steering
  • Lower level of crash safety compared to rivals

  • Harsh ride
  • Tyre noise
  • Augmented soundtrack
2024 Jeep Wrangler Summary

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.

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2023 BMW XM Summary

BMW’s new XM is a tricky customer to pigeon-hole. Yes, it’s a huge, super-lux SUV and, yes, it’s all-wheel drive and features a station-wagon layout.

But it’s also a M-car and that infers super high performance. Weighing in one the wrong side of 2700kg, however, makes that a difficult task for any engineer.

This car also left us wondering if perhaps the glory days of M Division sports cars and coupes might behind it and SUVs like this one represent the road ahead.

But fear not: The CEO of M Division himself, assured us that the XM is a showcase for what an M badge can do, rather than a mission statement for the brand.

So, with that in mind, does this car have the wow factor that places it somewhere between peak oligarch and a motor-show concept car? Does it move the goal posts for big luxury SUVs? Does it even matter that it’s a plug-in hybrid?

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Deep dive comparison

2024 Jeep Wrangler 2023 BMW XM

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