What's the difference?
The presence of a strong medium-sized SUV is of vital importance to any mainstream automotive brand at the moment. And if you do have one, to get bums on seats it needs to be absolutely on point across the spectrum.
Jeep is, according to its masters, in the midst of a renewal, with all new vehicles expected across its line by the end of 2020. The next cab off the rank is the Cherokee – codenamed KL – which launched in Australia in 2015 to a less than enthusiastic reception.
Up against sales powerhouses like the Mazda CX-5, Nissan X-Trail and Toyota RAV4, the Cherokee needs to be good looking, good value and offer good performance. How does the 2019 update stack up?
So, you’ve seen the mainstream mid-size SUV players, and you’re looking for something… a little different.
Maybe you’re even looking for something with some off-road ability, and that’s maybe caused you to steer away from segment heavyweights like the Hyundai Tucson, Toyota RAV4, or Mazda CX-5.
Am I right so far? Maybe you’re just curious to find out what one of Jeep’s main models offers in 2020. Either way, I spent a week in this top-spec Trailhawk to find out if it’s the semi-off-roader it looks to be, or if it stands a chance against the mainstream players.
The latest Cherokee hasn’t resonated with buyers of mid-sized SUVs yet, but this facelift may bring some more potential buyers out of the woodwork – especially those looking for something with a bit of off-road ability.
Jeep is working hard to turn its reputation for poor service around as well, and its warranty and service plans are longer than those of the biggest Japanese players.
The Cherokee is perhaps not going to tempt anyone set on a mainstream mid-size family SUV. But, to those on the periphery who are genuinely looking for something different, there’s a lot on offer here.
The proposition is boosted by the Cherokee’s unique off-road equipment and compelling price tag, but just keep in mind it’s old-fashioned in more than just one way…