What's the difference?
People with camper-trailers are increasingly looking to push their travel boundaries and so they head off the bitumen, onto dirt roads and go bush.
But on-road camper-trailers are not suited to cope with the extra stresses that dirt-road or gravel-track driving bring, which is why campers better equipped for light-duty bush driving, such as Jayco’s Outback versions of its models, are finding favor with buyers.
We took an Eagle Outback into the bush to check it out.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Jayco Eagle Outback, for me, is an example of a camper-trailer getting closer to what I reckon a truly off-road-capable Jayco camper will be like.
There's nothing in Jayco's current line-up that offers comfort and full functionality and is also capable of tackling decent off-roading, so we're looking forward to testing Jayco's first line-up of dedicated off-road campers, including the JTrak Outback and Outback X.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
These Jayco camper-trailers have a familiar touring-friendly floor-plan – check out the accompanying photos for proof of that – and most adhere to a similar approach to interior functionality – neat and simple – and that’s well suited to those who venture off the blacktop and hit the dirt.
Interior height is 2070mm, standard for campers of this type, so there’s plenty of stretch space for those of us not gifted with the vertical inches of Collingwood’s Mason Cox. Bench height, also standard for a camper-trailer, remains just lower than an average bloke’s hip so stooping to work in the kitchen is still an issue, but that’s part and parcel of the lifestyle, so stop whinging and get used to it.
Looking from the door, to the left is the front bed and club lounge; along the wall is the kitchen area (replete with four-burner stove, Dometic 95-litre fridge*, storage drawers and pantry); and to the right is the rear bed and dinette area. (* Outback models get the 95-litre fridge; Touring models get the 90-litre fridge.)
Overhead interior lighting includes LEDs for the main area and reading lights for the beds; there’s a fan for the beds.
There are also power points and USB port.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
This single-axle camper – at 5060mm long (including drawbar), 1910mm high, 2240mm wide, and with a 1270kg tare weight – towed smoothly behind the Mitsubishi Pajero Sport we used on this review.
It sat snug and steady on the towball (with a 150kg download) during open-road driving, as well as during short sections of slightly bumpy gravel track and undulating dirt road.
The Eagle Outback has a hot dip galvanised Endurance Chassis riding on Jayco’s own JTech coil-spring suspension set-up.
Please note: Jayco’s Outback models are designed and engineered for, at worst, dirt roads and gravel roads, not 4WD tracks. Do not think that because these campers have been branded ‘Outback’ that they are actually able to tackle hard-core off-roading.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.