What's the difference?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
Throughout its history Volvo has been known for a lot of things. Being a safety leader, dorky but endearing station wagons, ‘bloody Volvo drivers’, and more recently, a trailblazer in minimalist premium design.
The C40 is the first step in a next chapter for Volvo, with the brand wanting to be known next for its leadership in the electric space. For the first time for Volvo, it’s a fully electric offering
But in a world of Teslas, Polestars, and Mercedes Benz EQs, where does the C40 sit, and is it worth considering in an increasingly congested premium small SUV space?
We went to its Australian launch to find out.
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The C40 becomes a compelling option in the electrified small SUV space, offering a premium look and feel, great range and tech inclusions at the price, as well as awesome on-road dynamics.
Its main downsides are the rear seat, which is compromised by its platform and design-led roofline, and the overwhelming power and added traction of the dual-motor makes the single motor less attractive on the value front.
Still, regardless of variant chosen, the C40 looks to offer a stand-out balance of price, range, and performance, against its traditional rivals and newcomers alike.
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
Volvo has become a brand with a distinctive and consistent design language which embodies the kind of beautiful minimalism normally associated with Scandinavian brands.
I have always liked how Volvo says more with less design elements, with only gentle touches of chrome or gloss black, and a lack of over-the-top sporty pieces avoiding the temptation to over-sell the sporty potential of the brand’s range.
The C40 takes the small SUV formula, well established by its XC40 relation, and gets a bit weird and experimental. It’s slightly lower and has a more coupe-styled rear, with a strongly raked rear window giving it a sportier and more aggressive look than the rest of Volvo’s SUV range.
The styling is sold by an angular spoiler piece running atop the boot, and the rear light clusters have gone all minimalist, constructed of individual pieces rather than a single transparent housing, and they give a nod to the C30 hatchback which this car is the spiritual successor to, by name and nature.
The interior offers up no surprises, sticking to the formula Volvo has established across all of its current models. An effortlessly premium space with, again, a minimalistic dash dominated by the portrait touchscreen, the C40’s premium nature is confirmed by its finely patterned inlays, simple chrome pieces, and abundance of soft-touch surfaces.
The big upright vent fittings with clever rhomboid patterns on their adjustment dials are always a highlight piece of modern Volvos, and the pattern work is continued on the central volume adjust dial and even on the little rotating pieces of the light and wiper stalks. Clever.
Even the software is paired back on the multimedia suite and digital dashboard, with easy to use shortcuts and simple menus which suit the car.
Volvo might turn off some buyers with the more unconventional shape of the C40. But for those looking for a more traditional SUV it also offers the XC40 in the same two variants, and the Polestar 2 caters to those not looking for an SUV at all.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
The C40 is essentially a XC40 with a cropped down roofline, and there are some obvious downsides which this new shape brings.
The front seat throws no surprises, though, offering plenty of room for two adults with a welcome level of adjustability for the seat and wheel. The seats could be more comfortable, though, with a notable lack of padding in the base compared to some luxury (or even non-luxury) rivals.
I’m a fan of the fabric trim which comes on both grades, bucking the trend of needing to have leather or leather-like trim for a car to feel ‘premium’.
The ample window space up front, including the massive glass roof helps the C40’s cabin feel spacious, but the view out the rear with its aggressive design is all but a very limited letterbox aspect, particularly if the rear seat headrests are in the upright position.
While some controls are exclusively via touch interface, there is a physical volume dial, and shortcut buttons for the defogger functions.
Temperature is controlled by touch, however, and the detail settings have some smaller toggle adjustments. Tricky to jab at when you’re on the move.
The digital dash is refreshingly simple, but minimally adjustable, with the choice of either a nifty navigation screen, a blank screen, or trip details being the only options.
Cabin storage is good but not stellar. There are bottle holders and big pockets in the doors, a set of two cupholders in the centre (beats the Polestar 2’s single cupholder), a small tray with a wireless charger under the multimedia screen, and a smallish console armrest box.
The rear seat is where the real problem exists. Unlike the XC40, the C40’s cropped roofline means my head was hard up against the roof (I’m 182cm tall).
I did have decent knee room behind my own seating position, however the seat comfort in the back still isn’t as good as some rivals.
The middle position is also compromised, thanks to the raised centre floor piece the C40’s platform needs to facilitate all-wheel drive in its combustion relations.
A bottle holder appears in each door pocket, and in a rare inclusion, there are heated outboard rear seats, adjustable air vents, and USB-C charging ports.
The boot has a quoted capacity of 413 litres with the rear seats up. The floor is comparatively high suggesting a smallish space when loaded with luggage cases, for instance. Stay tuned for a follow-up review so we can see how well it holds our three-piece demo set.
The floor itself has an adjustable, pop-up divider and multiple luggage hooks, making it quite versatile, and there is a cavity beneath which can hold your charging cables as well as the inflator kit in place of a spare wheel.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
When it comes to electric vehicles, it’s impossible to consider price alone, as you also have to consider driving range, and the C40 manages to impress on both fronts.
Its refreshingly simplified range consists of just two highly-specified variants, a single motor which starts from $74,990, offering a 434km driving range, or a dual motor starting from $82,490 which offers a 420km driving range.
There’s much more devil in the detail, but to set the scene there are now quite a few direct rivals in this price-bracket, including everything from the Tesla Model Y (from $72,300), Mercedes-Benz EQA (from $78,513), Polestar 2 (from $63,900) and even the Kia Niro which is similarly sized and specified (from $65,300).
Interestingly, the C40 is closely related to the Polestar 2, but has a much higher base starting price. Volvo says this is because it carries a higher standard specification, and offers the C40 without option packs.
Standard gear on the base single motor C40 includes 19-inch alloy wheels, a 9.0-inch portrait multimedia touchscreen (running a Google-based always-online software suite), LED headlights, dual-zone climate control, a fixed panoramic sunroof, electrically adjustable front seats, heated seats for the front two and outboard rear seats, a powered tailgate, as well as keyless entry with touch-free ignition.
Interestingly, Volvo also told us some 90 per cent of customer interest so far has been for the more expensive dual-motor variant, which is particularly impressive for doubling the power output while adding 20-inch alloy wheels, a 360-degree parking suite, premium Harmon Kardon audio, and an alternate interior trim.
Both variants score safety equipment and items which are otherwise part of expensive option packs in the Polestar 2 range. We’ll take a look at the full safety gear later in this review.
Overall, the C40 impresses on the premium car value front compared to rivals, bolstered by solid range and impressive performance.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
Great news here, the C40 can be chosen with two powerful layouts, either a front-wheel drive 170kW/330Nm set-up, or a dual-motor all-wheel drive arrangement, able to make use of nearly double the power at 300kW/660Nm. The dual-motor is capable of sprinting from 0-100km/h in just 4.7 seconds.
The front-drive is backed by a 69kWh battery allowing it a 434km range, while the dual motor ups the battery size to 78kWh to allow a 420km driving range.
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
Surprisingly, energy consumption is quite high for both C40 variants. The single motor is the more efficient of the two, consuming 16.8kWh/100km on the more lenient ADR testing schedule, while the dual motor officially consumes 22.2kWh/100km to the same standard. I saw around 23kWh/100km overall in my short test of the dual-motor variant.
Energy consumption could be better for both, as I have achieved more consistently impressive results particularly from Hyundai and Kia electric cars.
Where the C40 is more impressive though is its charging specs, which are exactly where they need to be for a car this size. On a rapid DC charger, the C40 can charge at a rate of 150kW meaning a 10 - 80 percent charge in 40 minutes for the dual motor, or 32 minutes for the single motor.
On the slower AC standard, the C40 charges at a rate of 11kW. Expect a 10 - 80 percent charge time of around five or six hours on this standard.
The C40 uses a European-standard Type 2 CCS charging port, although it misses out on the handy two-way charging feature offered by some rivals.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
If you’ve driven any kind of XC40 or even a Polestar 2 before, the C40 will offer no surprises. It’s pretty much exactly the same from behind the wheel with a few subtle tweaks.
This is a very good thing. The C40 is quiet, easy to drive, and its electric motor and regen system offer a smooth single-pedal experience.
It is also alarmingly, overwhelmingly, rapid. While its massive set of batteries under the floor make it feel heavy off the line in stop-start traffic, sticking your boot into the accelerator will remove any doubt, particularly in the dual-motor variant, that this Volvo means business.
The dual-motor also has an incredible torque-vectoring system, making it extremely difficult to elicit so much as a squeak from its tyres. It also feels as though torque is distributed quite evenly between its two driven axles, making it feel neither prone to over- or understeer.
This has the effect of making the C40 feel somewhat indestructible in the corners, with absurd levels of grip.
The same feeling is present in top-spec versions of the Polestar 2, only the feeling of ever-present weight is more noticeable in the higher-riding C40, which can make it unsettling to take corners at the kinds of speeds it is capable of.
The steering tune is interesting. Volvo offers two software-controlled modes, either heavy or standard, and the standard mode is heavy enough.
Despite its electrical assistance, the wheel does continue to offer some organic feedback, making the C40 a pleasure to steer on countryside roads.
The ride is also surprisingly good, despite massive wheel options. I was impressed how easily the C40 handled most bumps and undulations, communicating little to the cabin.
The ride can approach its limits with such big wheels and the weight of its batteries, generally these are communicated via unsettling thuds from underneath the car. Regular undulations at higher speeds also had the C40 bouncing around a little.
On the whole, though, the cabin is kept relatively insulated and serene, adding an element of total confidence, similar to that offered by Teslas, whilst offering better ride quality with a softer edge. At higher speed, at least on the 20-inch wheels, road noise does pick up, however.
In terms of electric driving, there is a single adjustable setting for regen. The car either offers a full single pedal mode with maximum regenerative braking to bring the car to a halt with the motor alone, or a ‘standard’ mode which tones the regen down and offers it blended in via the brake pedal.
Single pedal mode is more efficient. I suggest you stick to it if you want to make the most of this car’s efficiency.
I was surprised to have so few complaints about the C40’s drive experience. This is a balanced and capable EV which is yet another example of how even vehicles which use combustion platforms are improved out of sight by full electrification.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
Sticking to its brand promise, Volvo offers the full range of active safety equipment on the C40 regardless of variant.
This includes freeway-speed auto emergency braking, rear auto braking, lane keep assist with lane departure warning, blind spot monitoring with rear cross-traffic alert, and one of the best adaptive cruise control systems on the market.
The only item the single motor misses out on is a 360-degree parking camera, which is exclusive to the dual motor variant.
It is notable how the adaptive cruise control, blind spot monitoring rear cross-traffic alert, and rear auto braking are on the options list for the Polestar 2.
These active systems combined with eight airbags (the standard dual front, side, and curtain, as well as a driver’s knee and centre airbag) make for a five-star ANCAP safety rating to the latest 2022 standards.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.
The C40 is covered by Volvo’s five year and unlimited kilometre warranty, with a separate eight-year, 160,000km warranty for the battery. There is also eight years of roadside assistance attached.
It is pleasing to see the service intervals for the C40 are long, as they should be for an electric car with so few moving parts, set at two years or 30,000km.
The first 24 month service is free of charge, and Volvo tells us service pricing after this period will average out to around $100 a year ($200 per visit).