Isuzu NLR vs Omoda 9

What's the difference?

Work out the weight of all the tools, equipment, materials, crew and (if applicable) trailer that you need to haul around each day and measure it against this truck’s formidable GVM and GCM ratings. When combined with its compact dimensions, robust design and build quality, solid warranty and ready-to-work pricing, you may find it’s hard to beat if you’re prepared to think outside the square on what a single cab-chassis ute can look like.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

This vehicle looks compact in comparison to a one-tonne ute - and the tape measure confirms it. Compared to a Ranger 4x4 dual cab ute for example, its 5020mm overall length is a surprising 339mm shorter, its 2490mm wheelbase is 730mm less and its 1855mm width is line-ball.

The Isuzu’s 2172mm height is 357mm taller, which could present a challenge if access to underground or multi-storey carparks is required. However, its remarkably small 8.7-metre turning circle is a whole 4.0 metres tighter than the Ranger, so it's highly maneuverable.

Built on a heavy-duty steel ladder-frame chassis, it has independent wishbone/coil spring front suspension, a leaf-spring live rear axle, power-assisted rack and pinion steering and four-wheel disc brakes. It also runs a 24-volt electrical system with twin batteries.

The single cab provides fabric-trimmed seating for up to three (driver bucket, passenger bench) but our test vehicle was fitted with seat covers from the Isuzu accessories range. With torsion bar assistance, the cab can be easily tilted forward to rest at a 45-degree angle and provide full access to the engine.

The service body, which is a blend of lightweight aluminium and steel, has a tough powder-coated finish. It comprises a large main storage compartment with big gull-wing doors on each side, plus a compact rear tray with checker-plate floor, drop-sides and load anchorage points. There are also rear underbody storage boxes on each side, plus sturdy body-mounted roof racks, safety yellow non-slip steps and sturdy grab handles front and rear.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

With a hefty 2825kg tare weight and 4500kg GVM, the Isuzu has a big 1675kg payload rating. It’s also rated to tow up to 4000kg of braked trailer and with its sizeable 8000kg GCM, it can legally tow that weight with a 500kg reduction in payload. Or you can cap the towing weight at 3500kg and keep the full payload. Either way, these are substantial GVM and GCM ratings for any number of working roles.

In terms of cabin storage, there’s no glove box but both doors have narrow storage bins and there are overhead shelves with restraint netting to keep loose items in check. There’s also a pop-out dual bottle/cup holder in the centre dash along with two small storage nooks, but more places to store things would be welcome in this space.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Isuzu’s 4JJ1-TCS 3.0-litre four-cylinder turbo-diesel is closely related to the 4JJ3-TCX in the current D-Max ute and MU-X wagon. Tuned for hard work and long life, it produces 110kW at 2800rpm and 375Nm across a 1200rpm-wide torque band between 1600-2800rpm. It’s also equipped with a vacuum-controlled exhaust brake which can be switched on or off.

Isuzu’s MYY-6E is a six-speed fully-automated manual transmission, which may sound like a contradiction in terms, However, like the engine, it's designed for a long service life under continuous heavy loads. It uses an electro/hydraulically controlled wet clutch and lock-up torque converter to provide either fully automatic or clutch-less manual shifting. There’s also slow/fast gear engagement control, first gear start (for heavy loads) and normal or economy drive modes.

A handy power take-off (PTO) facility can drive numerous on-site implements, with drive coming from a counter gear on the left-hand side of the transmission case.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Average combined fuel consumption figures are not required for commercial vehicles in this weight division. Even so, the dash display was claiming 13.2L/100km at the end of our 295km test which included about one third of that distance hauling a heavy payload. So, based on those figures you could expect a real-world driving range of around 570km from its 75-litre tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The doors open 90 degrees for easy access and there are decent boot-sized steps plus big handles on the windscreen pillars to help you climb aboard.

It’s a different driving position to a ute, as you sit high above the engine with your feet ahead of the front wheels and hands on a bus-style flat steering wheel. There’s also a big left footrest with lots of open floor around it, so there’s ample space to rest your foot given there’s no clutch pedal.

The suspension seat can be easily adjusted to suit a driver’s weight and works well in providing a more comfortable ride. The seat’s base cushion has no rake adjustment but there is some movement available in the backrest. Large glass areas deliver a commanding view ahead and to the sides while the big door mirrors provide excellent coverage of what’s behind. 

Its harsh ride quality when unladen is to be expected as it’s designed to carry permanent payloads between 1.0 and 1.5 tonnes. You do get thrown around, particularly on poor road surfaces with large bumps and dips. However, it’s no worse than the rodeo ride we’ve experienced in some unladen single-cab chassis utes which don’t have the luxury of a suspension seat.

The cab’s insulation ensures low engine and tyre noise, particularly during highway use where the turbo-diesel requires 2200rpm to maintain 100km/h and 2500rpm at 110km/h. The most noticeable noise at these speeds comes from wind buffeting around the mirrors, roof racks etc but it’s far from intolerable, as conversations can still take place at normal volumes.

Braking (particularly when using the exhaust brake) and steering response are good but the automated manual transmission takes some getting used to, as it shifts gears at about the same leisurely speed you would do manually.

These long pauses between cogs can be frustrating when climbing hills, as you naturally want to downshift quicker to avoid losing momentum, but you can’t do it in either automated or manual modes. Isuzu claims that the duration of these automated shifts can be shortened, but after consulting the owner’s manual to make this adjustment, we didn’t notice much if any difference (or perhaps we just didn’t do it correctly).

The engine has good flexibility and does not respond well to aggressive treatment. A more relaxed approach is best, using low rpm to optimise torque.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

There's a reassuring standard warranty of six years or 250,000km (unlimited operating hours) whichever occurs first. Includes three years/unlimited km coverage for body equipment, plus six years of 24/7 roadside assistance with unlimited km. Scheduled servicing every 15,000km/12 months whichever occurs first. Choice of servicing packages available.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.