Infiniti Q50 vs Kia Sportage

What's the difference?

The Infiniti Q50 Red Sport sedan really wants you to love it, and this latest version is doing its best to impress the heck out of you with its looks and features.

So much so that you'll take it home... and live with it, forever. And then there's that engine – armed with a formidable twin-turbo petrol V6, the Q50 Red Sport's outpowers all its rivals.

But then there's the BMW 340i which is not that much more expensive... and it's a BMW. And what about the Lexus IS 350? That's more like the Infiniti, but also more popular.

Oh, and don't forget that we when first met the Q50 Red Sport last year we didn't exactly get off on the right foot. The engine's formidable grunt seemed too much for the car to handle. Then there was the jiggly ride, and the steering wasn't great either unless you were in Sport + mode. It's all coming back now...

Perhaps the Q50 Red Sport had changed. This is the new one, and Infiniti had assured us it's a different car now.

Do we give it another chance? Of course, and we do, in a quick 48-hour test. So, has it changed? Is it better? Would we live with it forever?

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.