Infiniti Q50 vs BMW 440I

What's the difference?

The Infiniti Q50 Red Sport sedan really wants you to love it, and this latest version is doing its best to impress the heck out of you with its looks and features.

So much so that you'll take it home... and live with it, forever. And then there's that engine – armed with a formidable twin-turbo petrol V6, the Q50 Red Sport's outpowers all its rivals.

But then there's the BMW 340i which is not that much more expensive... and it's a BMW. And what about the Lexus IS 350? That's more like the Infiniti, but also more popular.

Oh, and don't forget that we when first met the Q50 Red Sport last year we didn't exactly get off on the right foot. The engine's formidable grunt seemed too much for the car to handle. Then there was the jiggly ride, and the steering wasn't great either unless you were in Sport + mode. It's all coming back now...

Perhaps the Q50 Red Sport had changed. This is the new one, and Infiniti had assured us it's a different car now.

Do we give it another chance? Of course, and we do, in a quick 48-hour test. So, has it changed? Is it better? Would we live with it forever?

Life comes at you fast, especially in the automotive industry, where model lifecycles are becoming shorter as each new generation comes and goes.

Take the BMW 4 Series for instance. It’s been a segment stalwart since 2013, but the current model’s time in the sun is finally coming to an end a little later this year.

And that got us thinking whether or not the old saying rings true in this context. So, we put the flagship 440i coupe to test to find out if the older you get, the wiser you are.