Hyundai Santa Cruz vs Hyundai Imax

What's the difference?

We need the Santa Cruz and its ilk in Australia. It’s great to be in a dual-cab ute that is compact enough to fit in a regular car-parking space and light enough to be efficient.

In ways, the Hyundai is reminiscent of the better Ford Falcon and Holden Commodore utes of yore, especially in its performance, dynamics and civility. And why wouldn’t it be a good fit here? Back in 1932, Australia invented the coupe utility, after all.

Bring it on, Hyundai.

It looks a bit old-fashioned in a ‘Tarago’ sort of way and is starting to show its age with a five-speed transmission and in lacking some of the latest safety features. However, if you need to regularly transport up to eight people and expect good comfort, economy, performance, practicality, reliability and warranty as part of the deal, then the iMax still has more than enough going for it to justify top three positioning on any people mover shopping list.

Nose-on, the Tucson SUV’s futuristic nose treatment looks a little out of place on the Santa Cruz. It needs to be blunter and more aggressive.

Hyundai knows this and has attempted to square-off the lights, grille and bumpers as part of the MY25 facelift, but it still seems too sophisticated against more truck-like utes. No doubt the next-gen redesign will be bolder.

Profile and rear appearances, on the other hand, are pitch-perfect, imbuing the Santa Cruz with confidence and class. No other dual-cab can boast such a sleek, coupe-utility-esque silhouette. A drag coefficient figure of 0.37 is notable for this shape of vehicle.

Deftly executed, the Hyundai’s design is both contemporary yet reminiscent of ‘70s and ‘80s two-door utes, from Japan’s Subaru Brumby and Ford’s XA-XC Falcon, to America’s iconic Chevrolet El Camino and Ford Ranchero.

With all that in mind, it’s no surprise to learn that the Santa Cruz was designed in California, with the brief stating it combine car, SUV and ute, for urbanites seeking a workhorse that can also be a family-friendly weekend getaway machine.

While it is obviously smaller than a typical body-on-frame ute, in the flesh, the Hyundai seems almost as large. Some might even say right-sized for lighter-duty requirements, which seem to be the majority of urban-based vehicles in this segment.

Length, width, height, wheelbase and ground clearance measurements are 4970mm, 1905mm, 1695mm, 3005mm and 218mm respectively. Putting these figures in perspective, a Ranger’s corresponding dimensions are 5370mm, 1918mm, 1886mm, 3270mm and 234mm.

Not too big, then, and not too small. And much, much easier to manoeuvre and park in a big city like Toronto. It’s a bit of a Goldilocks zone inside the Santa Cruz as well.

Compared to the Kia Carnival, which looks like tomorrow’s people mover today, the iMax is looking more like yesterday’s as its tall and minibus-like dimensions are immovably defined by its iLoad commercial van birth twin. Even so, there is still plenty of practicality and ease-of-use inherent in this traditional design, including a bright and airy cabin with generous headroom for all.

The iMax rides on the same 3200mm wheelbase as the iLoad and shares many of its key dimensions along with power-assisted rack and pinion steering and four-wheel disc brakes. However, to provide better ride quality than the van’s leaf springs, for human cargo the iMax’s multi-link live rear axle rides on plusher coil springs. The Series II upgrade also includes restyled 16 x 6.5-inch alloy wheels shod with 215/70 R16C tyres and a full-size steel rim spare.

The large front doors open wide for easy entry and exit and with no console between the front seats the driver and front passenger can literally walk through to the passenger area. Sliding doors on each side, with large windows that can be propped open for extra ventilation, allow generous access to the second and third row seating. These bench seats provide ample head room and adequate shoulder and legroom for medium-sized adults, even with three across the back row, which is a refreshing change from many SUVs that treat third-row adults as extra baggage.

There’s also ample ventilation, with roof and floor-mounted air vents for the second and third rows linked to a separate control panel which allows passengers to adjust the fan speed and air-con temperature independent of the driver. Combined with generous headroom and large rear passenger side windows which can also be propped open, the iMax succeeds in minimising claustrophobic feelings particularly for those in the back row.

A comfy and inviting five-seater, the Santa Cruz only really feels like a ute rather than a mid-size SUV if you look behind the (fixed) rear backrest or underneath the back cushion (where the jack and additional storage lay).

Spacious and quite airy up front, this one’s based on the pre-2024 Tucson facelift, so it’s completely car-like in its design and execution. The update also adopts the SUV’s vast touchscreen layout. Typical Hyundai features include digitalised instrumentation, pleasingly simple displays and thoughtful placement of all controls. There’s nothing even remotely alien about this ute’s presentation.

Quite bracing bucket seats up front offer decent support, while SUV standards of practical storage, ventilation and – surprise – noise suppression further impress, especially considering that our ute rides on 20-inch wheels and all-weather tyres. Maybe Canadian bitumen is just quieter.

If you’re used to smaller body-on-frame utes like the HiLux or previous Mitsubishi Triton, you might also be pleasantly surprised by how accommodating the Santa Cruz’s rear bench is.

The typical ute foibles of a too-upright backrest and flat, unsupportive seats do not apply here, revealing how spacious that shapely silhouette allows the cabin to be. Instead, you can enjoy SUV-levels of cushy comfort, as well as associated amenities like rear air vents, USB outlets and cupholders, though you’ll need to stick larger water bottles beneath the rear-hinged cushion, where extra storage is provided.

Better still, if you want some additional ventilation, just slide back the rear-window partition. This might mess with your mind, as the Santa Cruz then really begins to muddy the waters between SUV and ute.

Which leads us to the elephant in, or rather on, the Hyundai: the open bed.

Among other items, you’ll find side as well as rear steps for easier load bed access and a simple yet effective sliding tonneau operation, revealing a ridged floor and sizeable compartment storage compartment underneath. It comes with drainage holes for ice. Bed lighting, tie down hooks, and sliding cleats further boost useability and versatility. Just like in utes you’re probably used to.

Note that in this 20-inch wheel grade, there’s a space-saver spare underneath.

Bed length is 1323mm, width 1368/1085mm between the arches and height 488mm. For perspective, Ranger’s equivalents are 1464mm, 1520/1217mm and 525mm respectively. Bed volume is 764 litres, versus 1232L in the Ford.

Finally, towing capacity in the AWD version is 2260kg (Ranger: 3500kg) and payload is 730kg (Ranger Wildtrak: 901kg).

In summary then, compared to utes like the Ford above, the Hyundai’s OB is clearly shorter, narrower and shallower, yet is still usefully large for getting many jobs done.

Again, this is a new, more compact ute experiment, with no direct rivals, designed to be lighter, more efficient and fun to drive.

The iMax’s hefty kerb weight of 2230kg and GVM (gross vehicle mass) of 3030kg allows for a payload of 800kg and up to 125kg of that can be carried on the roof with a three-rack system. Eight average-sized adults on board would use up most of this payload capacity, so if they need to bring luggage it could easily surpass the payload limit. 

It’s also rated to tow up to 1500kg of braked trailer and with a GCM (gross combined mass) of 4530kg it can carry its maximum payload while doing it. However, you also need to keep in mind that the 150kg tow-ball download limit is included in the total payload, leaving 650kg rather than 800kg to play with. Even so, any vehicle that can tow its maximum trailer weight with a full payload gets a big tick from us, particularly one with a cavernous (VDA) 842 litres of cargo volume available behind the third row of seats.

An impressive array of storage solutions includes dual map pockets and a single bottle holder in each front door, a dash top storage compartment, dual glove box compartments, central dash dual retractable cup holders and an overhead felt-lined sunglass holder. Those seated in the second row get dual map pockets and single bottle holders in each sliding door plus mesh-type storage pockets on the rear of each front seat, while third row outer passengers get storage recesses and cup holders.

Our test vehicle was the premium grade with 2.5 CRDi turbo-diesel four cylinder engine and five-speed automatic transmission at $47,290 plus on-roads, with metallic paint an extra $695.

The Series II upgrade features minor styling tweaks and new equipment including driver and front passenger side (thorax) airbags, driver-front passenger climate control, an upgraded 7.0-inch touchscreen multimedia interface with connectivity including Bluetooth, 'Siri Eyes Free' (iOS) and 'Google New' (Android) but no Apple CarPlay, electric folding door mirrors, premium steering wheel and gear-knob, rear view camera and cruise control (on diesel auto only).

These upgrades boost what was already a well-appointed package including numerous passive and active safety features, tilt-adjustable steering wheel with audio controls, one-touch power front windows and a 12 volt dashboard power outlet to name a few.

The Santa Cruz is fitted with Hyundai’s 2.5-litre four-cylinder direct-injection turbo-petrol engine not offered in any Australian models at this time.

In North American-spec, it delivers about 210kW of power at 5800rpm and 422Nm of torque from 1700-4000rpm, to the front or all four wheels automatically via an eight-speed wet-type dual-clutch transmission, with a manual mode.

Acceleration time from 0-100km/h is about 6.5 seconds. Impressive for an 1860kg ute, aided no doubt by a healthy 113kW/tonne power-to-weight ratio.

Like the Tucson, the Santa Cruz is fitted with MacPherson-style struts up front and a multi-link independent rear suspension set-up, though they are tuned differently given the varying nature of the duo.

The iMax shares the same 2.5 litre common rail four cylinder turbo-diesel found in the iLoad and it’s just as well suited to moving people as it is to shipping heavy cargo. With 125kW at 3600rpm and a bountiful 441Nm of torque peaking at 2000-2250rpm, this refined and torquey engine uses its variable vane turbocharger (VGT) to good effect with great flexibility through the rev range.

The five-speed automatic with sequential manual shift option is the only transmission available with this engine and they are well matched. The torque converter’s stall speed and low 3.730 first gear combine with the 2.929:1 diff ratio to provide lively response from standing starts, making it well suited to stop-start city and suburban duties. The overdriven fifth gear allows economical cruising at highway speeds.

Hyundai says the Santa Cruz is tuned to run on American 87 RON unleaded petrol.

It returns a combined average of 10.6L/100km, for a carbon dioxide emissions rating of 250 grams per kilometre. Other official figures are 12.1L in the city and 8.7L on the highway.

That should mean the 67L fuel tank should give a range of about 632km.

Running on 90+ Octane unleaded petrol, our Santa Cruz averaged 10.5L, against a trip computer figure of 10.8L. Our best cycle, on mainly rural roads, was 9.1L. Again, this is SUV efficiency. The long-mooted hybrid version will smash all these figures out of the park.

Hyundai claims a combined figure of 9.0 litres/100km but our numbers based on trip meter and fuel bowser readings came in at 11.8L/100km. Based on these ‘real world’ figures expect a fuel range of around 640km from its 75-litre tank.

The most remarkable thing about the Santa Cruz is how multi-faceted the driving experience is.

On one hand, compared to body-on-frame utes, it feels just like a medium-sized SUV, with none of their lumbering heaviness. That should come as no shock seeing this is an extension of the Tucson (and related Kia Sportage).

Yet if you approach the Santa Cruz from an SUV perspective, there are palpable driving and behavioural differences, setting the ute apart. Especially considering Australians are unfamiliar with this particular powertrain.

Let’s start with that.

After years of the sweet if at-times somewhat stretched 1.6-litre turbo found in most upper-spec Hyundai and Kia models, the Santa Cruz’s big 2.5L turbo is a revelation, with little to no lag moving off the line and a steady and growing tide of torque as speed builds.

Quiet, smooth and refined, it is a terrifically muscular engine application, aided by an equally smooth and responsive dual-clutch transmission. That there’s real-world economy benefits as well – we averaged just 9.1L/100km during one tankful – is icing on the cake.

You know what they used to say… there’s no substitute for cubic inches. Why can’t other Hyundais have this powertrain in Australia?

Likewise, there’s little to criticise regarding the Santa Cruz’s steering, being as light yet direct as its SUV cousin’s. The upshot is exact and controlled handling that would put even the most nervous driver at ease. With that in mind, one particular heavy late-summer storm only served to highlight the Hyundai’s AWD-enhanced stability and traction.

And a word of praise for the driver-assist tech too, with the adaptive cruise control, lane-assist and blind-spot systems providing nuanced operation and gentle intervention. Bounding along in highway traffic moving at the legal speed limit, all remained calm.

Speaking of which, the Santa Cruz’s ride quality is shockingly cushy for something on 20-inch rubber. This never ceased to impress us.

So far, so very good.

Tighter corners and speedy off-ramp turns did reveal a couple of unexpected traits, though. That soft suspension tune and 218mm ground clearance can make the Hyundai feel roly poly, with pronounced body lean that can lead to understeer, meaning the ute can run wide mid-turn unless the driver piles in more steering angle.

In contrast, an Aussie-spec Tucson is far more composed and agile in such situations.

Still, we mentally readjusted to this, applying similar degrees of caution that drivers of even the best body-on-frame utes, dynamically speaking, should exercise (hello, Ranger). Yet even in such scenarios, the Santa Cruz is still far more SUV-like in its suspension discipline and roadholding.

Our two other beefs are a big turning circle and poor side/rear vision. Otherwise, a big thumb’s up here.

Obviously, as with all vehicles tested abroad, we need to experience the Hyundai on local roads for a more definitive assessment.

But, as our very enjoyable time behind the wheel of the 2024 Santa Cruz AWD revealed, it seems especially well-suited to Australian tastes.

As a spiritual successor to the Brumby and Falcon/Holden utes, this dual-cab seems beyond the sum of its parts.

Impressive comfort, refinement and low NVH (noise, vibration and harshness) levels ensure the task of moving people is not a chore. The iMax is well designed for its specific role in life and gets the job done with a minimum of fuss. Loads varied from driver only up to six adult passengers during our test.

Although fitted with rear coil springs the tail stills feel a bit jittery over smaller bumps.

In city and suburban traffic it’s a surprisingly agile and energetic performer that belies its 2.2 tonne-plus kerb weight, with nicely-weighted steering, responsive braking and a sharp 11.22 metre turning circle.

Although fitted with rear coil springs the tail stills feel a bit jittery over smaller bumps and road irregularities when empty or lightly loaded, as those thick coils are designed to cope with a GCM of more than 4.5 tonnes. In other words, ride quality is at its best with a decent load on board.

Wind, tyre and engine noise are well suppressed. The resulting low cabin noise is a big bonus, particularly at highway speeds where conversations between front seat passengers and those in the third row can be conducted at normal voice levels. Along with its comfortable bench seating, this quietness makes longer journeys less tiring and more engaging for all passengers no matter where they’re seated.

Driver and front passenger comfort is excellent with all controls and dash contours thoughtfully placed.

The iMax’s tall highway gearing results in only 1800rpm at 100km/h and 2000rpm at 110km/h where maximum torque also resides. Driver and front passenger comfort is excellent with all controls and dash contours thoughtfully placed, plus supportive seating with inboard fold-down armrests. Those front seats provide a commanding view of the road and all external angles thanks to large door mirrors and a rear view camera.

Our only major gripes are that in wet weather the swept area of the left-hand wiper leaves the front passenger with more than half of their forward view obscured by unswept glass. It also shares the iLoad’s terrible static interference on AM band radio at times. And one iLoad feature we would like to see shared with the iMax is its automatic central-locking mechanism which locks all doors when vehicle speed exceeds about 5 km/h

The iMax falls one star short of the maximum five-star ANCAP crash safety rating. Even so it’s equipped with numerous passive safety features including front (and now) side airbags for driver and front passenger, full lap-sash seatbelts and head restraints for all passengers, ISOFIX child restraint anchorage points for the two outer seats on the second row and three top-tether child restraint anchorage points.

There’s also the usual electronic active safety features including brakeforce distribution (important for load luggers), rear parking assist and rear view camera with guidelines, but no auto emergency braking (AEB), blind spot detection or collision alert.

The Santa Cruz is not available in Australia at this time.

Hyundai’s current Australian warranty period is five years/unlimited kilometres with roadside assistance and available capped-price servicing options.

Most models also offer scheduled servicing between 10,000km and 15,000km.

Standard warranty is five-year/unlimited km, with scheduled service intervals of 12 months or 15,000km, whichever comes first.

A capped-price servicing scheme is in place, with $349 the standard rate ($499 for 60,000km service only).

Roadside Assist is complimentary for the first 12 months, plus there's an optional Roadside Support Plan for up to 10 years, 'Lifetime Service Plan' and 'Sat Nav Update Plan'.

You can also expect a dedicated Customer Care Centre and the ‘myHyundai’ exclusive owner website.