Hyundai Imax vs Isuzu NMR

What's the difference?

Hyundai’s contender in the under-$60,000 people mover segment boasts a heritage spanning a full decade. During that time it has built a loyal customer base that appreciates its spacious and airy eight-seater cabin, ease of driving, proven durability and five-year warranty.

Even so, the iMax and other well-established people movers are getting clobbered by Hyundai’s sister company Kia and its widely acclaimed Carnival, which with four model grades across a broad pricing spectrum currently boasts a dominant market share of more than 50 per cent.

There are numerous reasons for the Carnival’s popularity but that should not stop a potential buyer from also giving the iMax serious consideration. Its most recent upgrade to Series II specification in 2016 brought styling revisions and new features which made a good people mover even better.

The dual-cab ute market and light truck market are potentially two very different landscapes.

While the dual-cab continues to storm the sales charts in Australia, there’s also a growing awareness among hardcore users of these vehicles, that a light truck might often be a better solution.

Better payloads and higher Gross Combination Mass ratings in an age of increasing legal and insurance concerns over overloaded vehicles, were once the light truck’s strong suit. But these days, vehicles like the full-sized US-made pick-ups and even the muscled-up Ford Ranger Super Duty have bridged or even exceeded that gap.

At which point, the light-truck’s benefits become the ease with which it can take on heavier jobs and the sheer size of the cargo and cabin area, not to mention those truck-specific qualities born of generations of refining a concept.

In Australia, it’s Isuzu that absolutely brains the opposition in sales terms. And part of the reason for that has been a realisation that not all would-be buyers want the hassle of the traditional truck-buying process of purchasing a bare chassis and then equipping it so suit their needs.

Which is where Isuzu’s RTW (ready To Work) concept comes in. You simply choose the truck you want, choose a tray, van or service body and then let Isuzu deal with it and phone you when it’s ready to collect.

It's so simple, it’s a wonder not everybody is doing it.

The other news is that Isuzu has finally updated its popular N Series fleet after about 16 years. A new cabin, extensive chassis changes, uprated engines, and all-new transmission, improved suspension and a new focus on safety are all headlines. But 16 years is a long time between drinks, so do the improvements make enough of a difference to keep the concept relevant in a changing market?