Hyundai Imax vs Chery Tiggo 8

What's the difference?

Hyundai’s contender in the under-$60,000 people mover segment boasts a heritage spanning a full decade. During that time it has built a loyal customer base that appreciates its spacious and airy eight-seater cabin, ease of driving, proven durability and five-year warranty.

Even so, the iMax and other well-established people movers are getting clobbered by Hyundai’s sister company Kia and its widely acclaimed Carnival, which with four model grades across a broad pricing spectrum currently boasts a dominant market share of more than 50 per cent.

There are numerous reasons for the Carnival’s popularity but that should not stop a potential buyer from also giving the iMax serious consideration. Its most recent upgrade to Series II specification in 2016 brought styling revisions and new features which made a good people mover even better.

Once upon a time, not very long ago, there were tough choices to make when it came to buying a seven-seat SUV. Did you want lots of space? A hybrid? Or, for it to be affordable?

In a move that will no doubt horrify old favourites, Chery’s new Tiggo 8 Super Hybrid sets out to prove you can have all of these things at once.

Offering seven seats in an ideal upper mid-sized format, complete with a plug-in hybrid system at the price of a combustion rival, the Tiggo 8 ticks too many boxes to count.

Is it too good to be true? We went to its Australian launch to find out.