What's the difference?
Start occupying the top step of the World Rally Championship podium and the brand benefits are huge. Just ask Audi, Ford, Mitsubishi, Subaru, Toyota, Volkswagen and the many others which have done exactly that to great effect over the years.
And Hyundai’s most recent foray into the WRC has focused on the compact i20, and here we have that rally weapon’s civilian offspring, the much-anticipated i20 N.
It’s a lightweight, high-tech, city-sized, hot hatch designed to steer you away from Ford’s Fiesta ST or VW’s Polo GTI, and add even more lustre to Hyundai’s N performance badge.
The current generation iLoad was launched in 2008. With only minor upgrades during its first decade on sale, it was recently given its first facelift with a new grille design plus new comfort and convenience features.
These updates don't change the fact that the iLoad is now stretching beyond the usual 10-year generational lifespan for LCV models, yet it continues to generate strong sales in a softening market.
It currently commands more than 23 per cent of the mid-size (2.5 to 3.5 tonne) commercial van segment, topped only by Toyota's dominant HiAce with a 33 per cent market share. The closest competitor behind the iLoad is Ford's Transit Custom with only 11 per cent.
We recently spent a week with the iLoad, to find out why this venerable Korean workhorse maintains its popularity in a mid-size van market packed with hungry competitors.
The i20 N hatch is so much fun, and not in a special occasion kind of way. It’s an affordable, compact performance car that’ll put a smile on your face no matter where or when you drive it. The Fiesta ST and Polo GTI have a worthy new playmate. I love it!
The iLoad remains one of the most competent all-rounders in the business. This highlights the excellence of its original design, as it hasn't changed much since it launched here more than a decade ago.
However, it's starting to show its age a bit, particularly in terms of safety compared to HiAce and Transit Custom rivals which have aggressively raised the mid-size van benchmark to a five-star standard that rivals most sedans and SUVs.
We hope Hyundai will soon do the same with the iLoad, because apart from increasingly outdated safety it's pretty hard to fault. We're sure its army of loyal customers would agree.