What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
There are good surprises and bad surprises. Like the time I was driving my ute and the steering wheel came off. Bad surprise. Or the time the chicken shop accidentally gave me a large chips when I paid for a medium. Good surprise. The Haval H6 also surprised me. And it was up there with a large chips type of surprise.
See, my expectations of Haval have been of a brand which is really big in China where its owned by Great Wall Motors, but can’t keep up with the likes of Toyota and Mazda when it comes to driving and styling. Instead, their strength seemed to be just value-for-money.
Surprise! The new generation H6 isn’t just good value-for-money any more. It’s still really well priced but it has stunning looks, too. But that wasn’t the biggest surprise.
If you are considering a mid-sized SUV such as a Toyota RAV4 or Mazda CX-5, I strongly suggest you widen the net and consider the H6, too. Let me explain.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The H6 could be the turning point for Haval in Australia. The brand’s first big success that changes the way Aussies view this Chinese carmaker. The H6’s great value and stunning looks will win over many but add an excellent warranty, advanced safety tech, plus the surprisingly good, and you have a package that appears right up there with the likes of the Toyota RAV4 and Mazda CX-5.
The sweet spot of the range would have to be the Lux - the car I tested with its leatherette seats, privacy glass and dual-zone climate control.