What's the difference?
Another new mid-size SUV from China has landed in Australia, but this time from a brand you might already be familiar with.
The GWM Haval H7 is the third Haval-badged SUV to land in Australia built on the unfortunately-named LEMON platform, following the Jolion small SUV and the H6 mid-size SUV.
Speaking of unfortunate names, 'H7' seems a little dull when you consider its native name in China is ‘Big Dog’.
GWM says the H7 lands between the family-friendly H6 and the more rugged Tank 300, but with only a single front-wheel-drive variant available, is this dog more bark than bite?
Aussie buyers could be excused for being wary of SsangYong, given the marque’s chequered history involving numerous ownership changes, crippling debts and in 2021 its rescue from the jaws of receivership by Korean industrial conglomerate KG Group.
However, the KG Group’s corporate rehabilitation of the troubled carmaker was completed in 2022, allowing the renewed SsangYong Motor (renamed KG Mobility in Korea) to hopefully focus on its core business of producing 4x4 SUVs and pick-ups, with increasing use of electrification planned for future model development.
As part of this renewal, in late 2023 SsangYong Australia announced MY24 updates to refresh its local 4x4 Musso ute and Rexton seven-seater SUV ranges, which, combined with a Merv Hughes-hosted marketing campaign, is aimed at building brand appeal and sales through its 70-plus national dealer network.
We were recently handed the keys to the latest Rexton, which competes for buyers in Australia’s fiercely competitive ‘Large SUVs under $80K’ segment that hosts more than 20 rivals.
The H7 might struggle to secure a big chunk of the mid-size SUV market, which is probably why GWM is only offering one variant, but if you like the way this Big Dog looks, there’s a decent SUV underneath the boxy surface.
While it’s no dynamic masterpiece, there are no big issues in day-to-day driving, and even though the boot space is small it’s an otherwise decent interior to live with, if you don’t mind the busy design.
Being just a little more expensive than the more traditional looking H6 means the H7 feels well-placed to find itself in the driveway of those few buyers who want their family car to look a little more rugged, even if the car doesn’t have the off-road chops to back it up.
If KG Group can provide the long-term stability and new model investment that has eluded SsangYong for so long, the brand could have a promising future in Australia judging by the MY24 Rexton Adventure. It’s a solid package and what it lacks in benchmark ANCAP safety and third-row comfort is offset by a compelling driveaway price, generous warranty and national dealer network. So, if you’re looking for a feature-packed 4x4 seven-seater SUV for less than $55K, you might be pleasantly surprised by this competent Korean.