What's the difference?
GWM’s Haval H6 competes in the highly congested ‘Medium SUV under $65K’ segment of Australia’s new car market where a staggering 22 brands and more than 30 models compete for buyers.
GWM recently released the latest MY26 generation of its Haval H6GT PHEV (plug-in hybrid electric vehicle), which replaces the original H6GT introduced as GWM’s first PHEV in 2025.
The new H6GT PHEV heralds the introduction of GWM’s ‘Hi4’ intelligent hybrid all-wheel-drive technology along with an upgraded interior design, which now aligns with the broader H6 range and is headlined by integration of the Chinese brand's latest Coffee OS multimedia system.
We recently spent a week aboard this sporty premium model of the H6 range to see if it ticks the right boxes to win buyers in this competitive market segment.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
New-car buyers wanting a medium-size SUV under $65K are faced with a bewildering choice of makes and models but the H6GT PHEV Hi4 is worthy of consideration.
Its value-for-money drive-away pricing combines a spacious and classy cabin, sporty all-wheel drive persona and rare petrol bowser visits if overnight charging and daily EV-only driving are fully utilised.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.