GWM Cannon vs Omoda 9

What's the difference?

The latest version of the Cannon ute displays commendable improvement in key areas like drivetrain and chassis tuning, along with a benchmark 3500kg tow rating, heaps of standard equipment and a generous warranty for a list price well under $50K. For a tradie on a budget, it represents value that's hard to ignore.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The upgraded Cannon brings refreshed exterior styling, with the front fascia featuring a new grille and bumper design, larger fog lights and more subtle use of chrome highlights.

At the rear there’s more prominent (and permanent) brand identification with bold ‘GWM’ lettering embossed on the tailgate panel, which is a welcome blast from our pick-up past.

The spacious interior design has also been enhanced with use of what GWM calls ‘premium materials’ including soft-touch surfaces on the dash and door panels along with subtle chrome accents.

There’s also a new steering wheel and the centre console has been redesigned with less buttons and dials (not always a good thing) topped by the new multimedia touchscreen.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

With its 2230kg kerb weight and 3225kg GVM, the Cannon Ultra has a 995kg payload rating (that’s close enough to a ‘one-tonner’ by our measure) and the latest upgrades include an increase in braked tow rating from the previous 3000kg to the class-benchmark 3500kg.

However, with its 6200kg GCM (or how much it can legally carry and tow at the same time) our test vehicle would require a substantial payload reduction of more than half a tonne (525kg) to tow its maximum trailer weight (but it’s not alone there).

And that would leave 470kg of payload capacity, most of which could be used up by the weight of a hefty five-member working crew before you could think about loading any of their tools and other equipment.

Fact is, few (if any) owners would need to tow 3500kg, but it’s important to be aware of these numbers if you do plan to tow that heavy and want to stay on the right side of the law.

The square load tub is 1520mm long and wide and 540mm deep, but with 1146mm between the rear wheel-housings it won’t fit a standard Aussie pallet. However, it will accommodate Euro pallets, if hauling such payloads is important.

The tub’s internal surfaces are protected by a spray-in liner and there are load-anchorage points front and back, with the rears close to floor level (ideal for all loads) and the fronts near the tops of the sidewalls (not ideal for low loads). The tailgate is equipped with hydraulic dampers to assist opening/closing and the handy fold-out step allows easy entry to the load tub.

Cabin storage includes a bottle holder and bin in each front door, a small lower dash compartment on the driver’s right and a slender bin above the glove box on the passenger side.

The centre console has a wireless phone-charging pad, 12V socket and two USB ports up front, plus cup/small-bottle holders and a lidded box at the back with an internal air conditioning cooling vent and sliding upper storage tray.

The rear seat has adequate legroom even for tall people, given I’m 186cm and have about 60mm of knee clearance when seated behind the driver’s seat in my position.

Headroom is adequate though not as generous and the deep contour in the roof lining to allow for the sunroof can make tall rear passengers feel a bit closed-in.

Shoulder room can also be squeezy for three large Aussies, so like all dual cab utes short of a full-size US pick-up it’s okay for short trips but ideal for two on longer drives.

There’s a bin and bottle-holder in each rear door and pockets on both front seat backrests. The 60/40-split seat bases can also fold up and by stored vertically for more internal load space, or to access wheel-changing equipment.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Cannon's engine capacity has increased 20 per cent by adopting the Alpha's 2.4-litre four-cylinder turbo-diesel. It produces 135kW of power at 3600rpm and 480Nm of torque between 1500-2500rpm, which represents a 12.5 per cent power increase and 20 per cent more torque.

This is paired with GWM’s new homegrown nine-speed torque converter automatic (previously eight-speed) which has overdrive on the top three ratios and there are steering wheel paddle-shifters for sequential manual-shifting.

The 4x4 system is a ‘torque on demand’ design that transmits power to the rear axle under normal driving conditions to optimise fuel economy, but automatically sends power to the front axle if a loss of rear axle traction is detected.

It also offers a choice of selectable drive modes comprising 'Normal' (default), 'Sport' and 'Eco', plus 4H (4x4 High Range) and 4L (4x4 Low Range). The latter is only for the rough stuff, where the selectable electronic rear diff-lock could also come in handy.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

GWM claims official combined consumption of 8.4L/100km and the dash display was showing 9.6 at the completion of our 321km test, which comprised the usual mix of suburban, city and highway driving, of which about one third of that distance was hauling its maximum payload. The engine auto start/stop function was switched off for the duration.

Our own figure of 9.7L/100km, crunched from actual fuel bowser and tripmeter readings, was line-ball with the Cannon’s onboard calculation, which proved its accuracy. It also validated our test vehicle’s real-world sub-10L/100km consumption, which is excellent for a two-tonne-plus ute and gets a big thumbs-up from us.

Therefore, based on our test figure, you could expect a real-world driving range of around 800km from its 78-litre diesel tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Even though there’s no adjustment for base-cushion rake or lumber support on the driver’s seat, we didn’t suffer any discomfort during our test. There are also three steering wheel assist modes to choose from comprising 'Light', 'Comfort' (default) and 'Sport'.

The new 2.4-litre engine effectively fills the gap that existed with the previous 2.0-litre, which felt underdone given this vehicle's size and weight. The big 20 per cent increase in torque is a noticeable improvement, as it pulls strongly from low rpm with gearing that keeps it within its peak zone most of the time.

It’s also relatively smooth and quiet and the three drive modes optimise performance in each setting. The Sport mode provides a noticeable increase in response, which in combination with the same setting for the steering is the most engaging drive experience.

The refined nine-speed auto is a sweet-shifting transmission in either auto or manual mode.

We were also pleasantly surprised by a big improvement in ride and handling, as this latest version of the Cannon feels like it finally has the beefier spring rates and damper settings this ute has been crying out for.

It’s also an effortless highway cruiser, with the overdriven top gear ensuring the engine requires less than 1800rpm to maintain 110km/h. However, although wind and engine noise is pleasantly low at these speeds, we did notice tyre noise emanating from the rear tyres into the cabin.

To test its GVM rating, we maxed out the payload to 990kg. This compressed the rear leaf-springs about 60mm, leaving around 40mm of static bump-stop clearance which ensured no bottoming-out on our test route.

It felt stable and sure-footed and the new drivetrain made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, displaying ample pulling power in fourth gear to easily haul this load to the summit.

Engine-braking on the way down, in a manually-selected second gear, was arguably the best we’ve experienced in a sub-3.0-litre turbo-diesel with almost a tonne on its back.

Our only gripe is the emergency lane-keeping assist function, which needs more refinement as it creates weird fluctuations in steering weight and aggressively tugs at the wheel when you get anywhere near a white line.

Fortunately, this can be disabled in the vehicle settings menu, but unfortunately must be switched off before each drive.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Like all GWM Cannons, our test vehicle comes with a generous seven-year/unlimited km warranty, which includes five years of roadside assist. Apart from the first service at 12 months or 10,000km, scheduled servicing is every 12 months/15,000km, whichever occurs first.

GWM offers capped-pricing for the first five scheduled services (60 months or 70,000km), which totals $2530, or an average of $506 per service.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.