What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
For a small SUV that technically starts under the $40,000 mark, the 2024 Volkswagen T-Roc has a fair bit going for it.
It’s still in its first generation, but updates have made some parts of the T-Roc feel properly up to speed. And the parts that haven’t? Well, maybe that’s not such a bad thing.
We’re driving the mid-spec Style 110TSI, which sits above the base CityLife, but below the R-Line. Then of course, there’s the wicked R variant.
But is this a Euro that could replace your trusted Japanese small SUV?
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
So that’s the T-Roc, a bit of Euro style that’s still priced to take the fight to some small SUVs from Japan or Korea.
Is it the cheapest style-forward small SUV you can get? No, but it’s far from the expensive end of things.
Plus, if you can resist ticking some option boxes, it beats some value-focused rivals and looks good doing it.
If the feeling of a sturdy fit-out and a confidence inspiring drive is important to you, I reckon the T-Roc should be an entry on your shopping list.