Ford Tourneo Custom vs GWM Tank 300

What's the difference?

This idea hasn’t always worked out too well. Take a parcel-van (in this case the Ford Transit Custom) strip out the rubber matting and cargo barrier and bolt six or seven seats into what was the load area. Sure, the original vehicle to use this concept, the Volkswagen Kombi way back in the 1950s, got away with it, possibly because there wasn’t anything better around.

Ford has plenty of history with this notion, too. The first Transit of 1965 was also available as a mini-bus, but worked okay because the Transit itself was such a car-like departure from the commercial-vehicle norm.

Things didn’t go so well for Ford in the early 1980s, however, when the Econovan-badged parcel van it shared with Mazda (the E2200) was fitted with eight seats, given some fuzzy velour trim and dubbed the Spectron. And it was dreadful. In fact, so bad, that it made the contemporaneous Mitsubishi Nimbus and the even more forgettable Nissan Prairie seem like vastly superior alternatives to the job of moving people. Only because they were.

Early versions of the Spectron retained the Econovan’s crude suspension, wheezy (and fragile) little engines and even the tiny dual rear wheels that entirely deprived the vehicle of any traction. In fact, dreadful doesn’t even cover it.

So you can see why Ford might be a bit antsy about me referring to the new Tourneo (a badge that has been around in Europe for decades) as a Transit Custom with extra seats and windows. Yet that kind of sums it up (up to a point, anyway). Luckily, the Transit Custom itself is a pretty sorted thing these days, so maybe Ford has nothing to worry about. Maybe…

Sometimes it really is all a matter of timing.

GWM was always going to offer up the plug-in hybrid version of its Tank 300 4X4, but for it to arrive in showrooms right now must be being looked on as some kind of blessing at GWM HQ.

Consider the circumstances: The Tank 300 Hi4-T PHEV (to give it its full name) not only saves fuel by making use of plug-in hybrid tech, but the fossil stuff it does use is petrol, not diesel with that fuel’s buck-a-litre cost penalty right now.

And with the planet on a knife’s edge waiting for the next increase in brinkmanship from those referred to as our world leaders, overseas travel has never seemed sketchier to the average Aussie. Which is when keeping it local and hitting the outback in a four-wheel drive suddenly looks really, really good. Except for the cost of fuel, that is, which is where we circle back to square one.

All of which means the GWM Tank 300 Plug-in hybrid concept could not really have come at a better time. But does the reality match the promise?