Ford E-Transit vs Hyundai Venue

What's the difference?

Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.

The Tesla of electric vans? Maybe.

The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.

But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Hyundai Venue Elite is a sweet-looking, compact SUV that should suit drivers who only need an A-to-B sort of car in the city. Or an empty nester who doesn’t want to feel flustered by any high-end tech and wants knobs and dials where they expect them to be.

Some elements of the safety set could be better though and that’s something to consider. However, for an urban landscape, you can practically fit it anywhere. With its engine specs, it's also happiest in the city - don't consider this a road trip car.

It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.

It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.

The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.

The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.

Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).

More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.

Cute is the adjective that comes to mind when you look at the Venue’s compact styling. And it is compact with its wee 4040mm length. The benefits of its dimensions means that you should be able to tuck this away in most garages or apartment car spots!

The Venue does have a boxier shape than I ordinarily like but because it’s small, it manages to get away with it and still feel sharp.

Our model’s paintwork and roof colour has been finished in Atlas White but you can customise the Venue with a two-tone roof job (either black or white, depending on main body colour), to add some more personality.

You just lose the sunroof with that option, which I actually think adds a lot of oomph to the interior and stops it from looking too plain inside.

Speaking of, the interior is pleasing but simplistic.  There are a lot of traditional design elements from the gear shifter and handbrake to the easy-to-access buttons and dials. This is a no-fuss interior that is banking on having a no-fuss sort of driver.

There is some cool cred with the white painted metal accents around the air vents and gear shifter. Plus, the contrasting piping and stitching on the cloth seats adds some fun, too. 

It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.

Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.

To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.

Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.

Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.

Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.

The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.

Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.

Other Mobile Office additions include various mounting points for accessories.

The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.

The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.

The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.

Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.

The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.

Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.

On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.

Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.

Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.

It ain't a people mover. Period.

If you plan on having regular passengers and they’re tall, look elsewhere because they won’t find much comfort (especially in the back seat).

On the back seat, I barely fit with my 168cm (5’6”) height and had to accommodate my driving position by spreading the ol’ knees apart. So ladylike.

However, kudos to the clever high roofline because headroom isn’t an issue. The 170mm ground clearance also makes this a super easy car to get in and out of.

Front passengers definitely enjoy the most room and amenities but you will be jostling for the premium position on the armrest. The storage is good for this size SUV with a glovebox, middle console, two cupholders and a cute little storage shelf in front of the passenger.

There’s also a dedicated phone tray that has the wireless charging pad, a USB-A and C port plus a 12-volt port too.

The tech is simple to use and it was easy to get my iPhone connected to the Bluetooth and wired Apple CarPlay (there’s Android Auto, too for those users). The new-for-2023 4.2-inch digital instrument panel adds some pizzazz but unfortunately, isn’t customisable.

The boot is a solid size for this class at 355L. You can adjust the floor to sit a little lower and there is a space-saver spare tyre.

No Venue grade has a powered tailgate but honestly, you don’t need it.

Even though the Elite is the top model for the Venue line-up, it’s just $28,500 before on-road costs.

That puts it on par with the Mazda CX-3 in Maxx Sport guise, but about $4500 cheaper than the Toyota Yaris Cross Urban.

The Elite has an okay spec sheet but is a few items short of feeling like a top model should.

For example, this has wired Apple CarPlay and Android Auto, whereas the lower grades enjoy wireless.

This is a common trait in Hyundai and Kia products due to a quirk with the vehicle architecture. It also just makes do with halogen headlights but they stand out against the rest of the LEDs on the road.

However, the other standard equipment for the Elite still makes it a competitive player, like the tilt and slide sunroof, 17-inch alloy wheels, temporary space-saver spare tyre, steering wheel-mounted controls, tilt and telescopic steering wheel, 8.0-inch touchscreen multimedia system and wireless charging pad.

Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.

As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.

One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.

Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.

Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.

All Venue grades share the same engine – a 1.6-litre four-cylinder petrol drivetrain with a maximum output of 90kW and 151Nm of torque. Which sounds as gutless as it feels.

The six-speed auto transmission and under-powered engine can feel a bit rough on the open-road when you need to put your foot down.

Basically, you’re not going to do Daytona 500 in this. Think the odd bit of shopping, taking your small lap dog to get trimmed and going for a coffee with your friends. 

Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.

With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).

Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.

Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.

As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.

It earns back some points with the fuel efficiency, especially considering how hard you have to drive this to wring out its power.

The official combined fuel figure is 7.2L/100km and I achieved the same according to the trip computer. Not too shabby but there are hybrid versions for the Venue’s rivals now - like the Yaris Cross - so it would be good to see one for this as well. 

It has a 45L fuel tank and based off the official combined figure, you should be able to get around a 625km driving range, which means you should be able to go a couple of weeks without filling up if you’re doing shorter commutes.

For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.

The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.

That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.

Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.

Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.

That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.

Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.

Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.

It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.

We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.

One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.

Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).

Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.

This is an urban dweller for sure. It’s happiest going under 70km/h but it handles that range very well. You have enough kick to cross traffic without too much fuss and the steering feels direct.

Those feelings disappear on the open road where it’s a struggle to maintain your speed and the engine complains so loudly, I was nervous it was going to conk out.

The cabin also gets loud at higher speeds with wind and road noise, which just reaffirms that this is a city car. At lower speeds, it’s fairly quiet and you can chat without interruption.

There’s some roll when you tackle corners but once you get used to how to drive it, it won’t bother you. The ride comfort is good until you hit bumps and then, you probably feel more connected to the road than you might like but it’s short lived because of the short wheelbase.

I really like the 10.2m turning circle and compact size - it made navigating around tight city streets an absolute breeze. Parking? Hurrah for a small car. I got into spaces that would ordinarily elude me. I just would have liked a clear reversing camera, it’s a bit blurry for a top-spec model.

This little SUV has some good safety features that come as standard, like: blind-spot monitoring, auto emergency braking (AEB) with forward collision warning - car, pedestrian and cyclist detection (operational from 5.0 – 60km/h), rear cross-traffic alert, rear parking sensors, driver attention warning, check rear occupant alert, lane keeping aid, rear view camera with dynamic guidelines and tyre pressure monitoring.

However, the Venue was awarded a four-star ANCAP safety rating back in 2019. It missed out on that extra star because of the forward collision system, which had a lower ability to avoid rear-end impacts with vehicles in front. That dropped the Safety Assist and Vulnerable Road User scores down to just 62 per cent. That’s something to consider for the sort of traffic you’d get in an urban setting.

It only has six airbags but that does include curtain airbags covering the back row.

As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.

With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.

The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.

Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.

Expect capped-price servicing to be another incentive.

All that info and more will drop closer to the EV’s launch closer to the end of this year.

Ongoing costs are great as the Venue comes with Hyundai’s five-year/unlimited kilometre warranty, which is a standard term for the class.

You can pre-purchase servicing plans for up to five-years or 75,000km (whichever occurs first). The five-year plan averages $315 per service, which is very competitive! 

Servicing intervals are reasonable at every 12 months or 15,000km, whichever comes first.