What's the difference?
Long before Tesla EVs, there were electric golf buggies.
From the first half of last century, they began quietly ferrying birdie and eagle enthusiasts around their favourite courses.
For many, these have been their first (and only) experience of electric vehicles (EVs) at work.
Now, the blue-collared Blue Oval mob has this – the all-new E-Transit Custom.
Designed to take on other electric mid-sized vans such as the LDV eDeliver7, Peugeot E-Expert and the Mercedes-Benz Vito Electric, it is the brand’s second – and more affordable – foray into van electrification.
Does the E-Transit Custom score above par? Let’s dive straight in!
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.
The Tesla of electric vans? Maybe.
The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.
But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.