What's the difference?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
If Rolls-Royce was to make a Kia Carnival then the Zeekr 009 would probably be it, but without the stratospheric price tag.
Zeekr is Volvo’s sister from China under its massive Geely parent company and the 009 is a fully electric, luxury people mover that arrived in Australia to join the small X hatch and the forthcoming 7X mid-sized electric SUV.
The Zeekr 009 we tested is the seven-seater version and with a price of $135,900, before on-road costs, it's double the price of the fanciest Kia Carnival. Then again, the 009 is about $85,000 cheaper than the Lexus LM500h hybrid people mover.
If you are a family with more than two or three children, or a chauffeur service operator, then the 009 could be a much more practical and luxurious alternative to a high-end SUV. And, as I'll show you, even at this price it's a bargain.
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Zeekr 009 is difficult to fault. It's a luxurious, practical vehicle that's easy and enjoyable to drive. There's no SUV on the planet that can compete with its practicality, whether it's room for people and their cargo, or just getting in and out of the vehicle. The only thing I would change about the 009 in terms of family use are the captain's chairs in the second row; a bench seat here for three people would be more practical for a family. If, however, you are using the 009 as a chauffeur car then the captain's chairs would provide the comfort and luxury jet-setting executives would welcome.
While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.
It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.
For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.
It’s a great example of using retro design elements without getting lost in nostalgia.
It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.
The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.
Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.
The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.
The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.
You might think that there's only so much you can do to make a people mover good looking but Zeekr’s futuristic and alien-like take is inspired.
I love to sheer bluntness of the face. I love the chiseled looking bonnet, the LED running lights and the little show they put on every time you walk to or from the car. Even the side profile of the car sitting low and planted on its air suspension looks sleek and stylish. And I love the roulette-wheel-style alloys wheels.
I was impressed by the interior of the Lexus LM500h but the interior of the 009 exceeds even that with modern and youthful styling wrapped in beautiful soft leather upholstery. The second-row seats are just absolutely sumptuous and every single touch point throughout the cabin feels luxurious.
The 009 doesn't match the size of the gigantic entertainment screen in the second row of the LM500h but I found the drop down 17-inch 3K entertainment to have an even more modern look and feel.
The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.
That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.
The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.
It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.
It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.
In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.
Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.
Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.
It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.
The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.
In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.
The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.
The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.
It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.
Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).
When it comes to practicality, no SUV on the planet can beat a people mover for space, storage and utility. The Zeekr 009 is beautifully luxurious with outstanding practicality.
Air suspension can lower the vehicle to an entry height that is just a small step into a cabin through the power sliding doors and while space in the second row is outstanding, entry to the third row is easy with the second-row seats folding forward at the touch of the button.
This third row by the way is the most spacious I have encountered with excellent leg and headroom.
Gigantic door pockets, a folding table between second-row seats, great storage under the floating centre console and in the centre console bin, cupholders in all three rows along with wireless charging pads and USB ports everywhere make this a practical and versatile cabin for families or executives.
Boot capacity with all seven seats in place is 574 litres and with the third row folded flat there's 2979 litres of volume.
A front boot can be found under the bonnet but will probably just fit the charging cable.
Ford offers an extensive range of Broncos in the US market, with two-door and four-door variants, as well as the choice of removable hard or soft-tops before you get to the trim lines.
The range actually begins with a model variant simply known as ‘Base’ which has only the basic features, even simple steel wheels, so it can be used as a blank canvas for owners to customise with their own aftermarket additions for the ultimate off-roader.
But the Bronco isn’t a cheap vehicle, with even the Base starting at US$39,890 (approx. $52,000) and running all the way up to US$86,580 (approx. $132,000) for the high-performance Raptor.
In between there are seven other variants with some memorable names - Big Bend, Black Diamond, Outer Banks, Badlands, Heritage, Wildtrak and Heritage Limited.
The Heritage we tested starts at US$47,105 - roughly $70,000 in Australian money - which isn’t cheap but you do get plenty of car for the money.
In terms of standard Bronco equipment there’s a 4x4 system with Ford’s ‘HOSS 1.0’ off-road suspension system, terrain management system and 'EcoBoost' engine, plus keyless entry and ignition, dual-zone climate control and Ford’s 'SYNC 4' multimedia system on an 8.0-inch touchscreen.
Unique touches for the Heritage edition include a two-tone paint job with 'Oxford White' accents on the removable hard-top, front grille and 17-inch alloy wheels.
It also gets the huge squared-off fender flares from the 'Sasquatch' package that Ford offers for the Bronco, which also increase the track by approximately 50mm.
The Heritage treatment also includes a unique ‘plaid’ cloth trim for the seats, an Oxford White inlay in the dashboard and front and rear rubber floor mats.
The list price of the Zeekr 009 seven-seater is $135,900 before on-roads. There is also a six-seat version for $139,900 which swaps out the third-row bench seating for two separate, more luxurious seats.
We’ve tested the seven-seater version here but the standard features on both are almost identical.
Coming standard on the seven-seat 009 are LED headlights and LED tail-lights, power sliding side doors, a power tailgate and 20-inch alloy wheels clad in Michelin Pilots for EV tyres.
Inside, seven seats come standard with two captain’s chairs in the second row with heating, ventilation and massaging functions, and of course these are also fully power adjustable.
Standard, too, is a 30-speaker 3000W Yamaha sound system with speakers in the head rests. While I’m no audiophile, I have experienced the best sound systems offered by carmakers and this is up there with the most exceptional - Mark Levinsons included.
Folding out of the ceiling is a 17-inch 3K OLED screen for second and third-row passenger entertainment.
There’s four-zone climate control, sun shades for all side windows, a glass roof, and an 8.6-litre fridge large enough for six cans of drink.
Up front the seats are power adjustable, heated and ventilated too, there’s a 15.05-inch media screen, a 10.25-inch instrument cluster, a 35.95-inch augmented reality head-up display, sat nav, Apple CarPlay and Android Auto.
If you're wondering how all this adds up to $136,000 you can't forget that the Zeekr 009 has one of the largest batteries available in a production car. The 116kWh battery is only matched by Mercedes-Benz's EQS and BMW's i7 and these cars cost hundreds of thousands of dollars.
Batteries account for a large portion of the cost of an electric car and so at under $140K, and with all of the features it has as well, the Zeekr 009 is a relative bargain.
The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic.
However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.
Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.
Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.
With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.
The Zeekr 009 has two electric motors - one at the front and one at the rear - with a combined output of 450kW and 693Nm. That's Lamborghini Huracan stuff! Almost identical power, but this has more torque.
Not only does this provide all-wheel drive and fantastically controlled traction, but the way the power and torque is delivered is simply superb. This is a seven-seater rocket that will never leave the ground - hopefully.
The nature of electric motors - especially these ones - are the perfect fit for this vehicle, providing a serenely quiet, luxurious and effortlessly powerful experience.
Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.
The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.
That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.
While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.
The Zeekr 009 has a 116kWh battery which is enormous - almost the biggest you can get in Australia currently. This lithium-ion battery has a range of 582km (WLTP). There are petrol cars that can’t go that far on a tank.
The battery has an AC charging capacity of 11kW and DC charging capacity of 205kW, allowing you to charge from 10-80 per cent in 39 minutes.
Energy consumption is officially 19.5kWh/100km and we’ve been getting an average of 23.5kWh/100km.
That’s because this thing is so heavy at 2.9 tonnes.
The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.
Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability.
We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.
But despite being out of its element, the Bronco felt perfectly at home.
The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.
It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.
The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.
Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.
As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.
However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.
The Zeekr 009 is one of the largest vehicles on the Australian market at almost three tonnes and 5.2 meters long but it's also one of the most comfortable, and one of the easiest and most enjoyable cars I've driven.
This is for three main reasons. The first is the air suspension which provides a beautifully comfortable and composed ride.
The next is those electric motors which provide so much grunt but in a very predictable way that's smooth, silent and instant, allowing you to move through traffic or drive confidently on a motorway.
Finally the visibility, steering and pedal feel all combined to provide an effortless piloting experience through narrow laneways, carparks or while parking.
Adding to the enjoyment of driving this people mover is a comfortable, plush interior that's so well insulated that you'll coast serenely through traffic.
As for handling, I have also driven the 009 on a race track at Sydney Motorsport Park. I pushed it through a couple of corners where even some sports have cars struggled to maintain their composure and this massive people move performed surprisingly well, staying planted through the corners.
I've also taken the 009 onto a skid pan and intentionally tried to slide the vehicle and even under these controlled conditions it showed no sign of roll or loss of control.
Having taken the 009 through probably the widest range of testing I've ever put a car through I'd say that it feels safe and secure in pretty much any real-world condition you will experience.
In the US market the Bronco gets front, side and curtain airbags, with rollover sensors, as well as a reversing camera as standard equipment across the range.
But if you want more active safety features you need to add some optional safety packages, including on this high-grade Heritage edition.
That means items like pre-collision warning with autonomous emergency braking, blind spot monitoring and lane keeping assist are all additional extras.
For the Bronco to work in Australia, the company would need to offer a higher level of standard safety equipment in line with market expectations.
The Zeekr 009 hasn’t been tested by ANCAP yet, but it comes with auto emergency braking (AEB), front and rear cross-traffic alert, lane keeping assistance, auto parking, and blind spot warning. You’ve got airbags covering all three rows and a centre airbag up front.
For child seats there are four ISOFIX points in the second and third rows and four top tether points.
These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.
The 009 is covered by Zeekr’s five-year/unlimited kilometre warranty. The battery is covered by an eight-year/160,000km warranty.
Servicing is recommended every 40,000km or every two years, whichever comes first. There’s also five years/unlimited kilometres of roadside assistance and five years of connected services as standard.