Ford Bronco vs Mercedes-Benz EQS53

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

It’s unquestionably fast, certainly luxurious, but I’ll be honest, I don’t think the EQS is going to be for everyone. The styling will be challenging for some and the glittery interior tech offering might be a bit much, even for the more rusted-on Benz traditionalists.

Then again, shouldn't an electrified flagship be all about challenging the status quo, trying new ideas, and bringing new fans to the brand? If anything, I think that might be what the EQS does best.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

We’re going to start with design, because from the outset it is a topic which simply must be addressed.

Mercedes has flipped the script when it comes to its next-generation design language worn by its dedicated range of ‘EQ’ electric cars. It follows a trend we’re seeing across the industry of larger, more amorphous vehicles which need the space to accommodate batteries, but also the aerodynamic traits to extend driving range and keep energy efficiency as high as possible.

The issue when it comes to the EQS is it essentially puts the iconic S-Class shape, refined over generations, in the bin, and replaces it with something a bit more challenging to the eye.

Gone are the angles, louvres, and deeply three-dimensional grilles, replaced by sleek rounded edges, wheels which reach to the very edges of the chassis, a blank, almost plasticky grille and a more liftback-like profile than one of a traditional sedan.

You’d better get used to it, too, because the smaller EQE is near identical in shape, a trend which will no doubt continue across other EQ models.

It’s the finer details that add character, particularly for the 53 with its AMG-leanings. The lack of shapeliness down the side makes the massive 22-inch wheels stand out more, and the rear three-quarter might be this car’s best angle, with a colour-matching spoiler flicking up off the small bootlid, and delicate badgework illustrating this car’s place in the world. Our car, which appeared in a silver shade timeless on Mercedes-Benz models, made the black AMG highlights on the front and rear bumpers shine, and some of the usual Benz shape is claimed back through the EQS’s LED light profile, both at the front and rear.

There’s no doubt it’s a step into the future, and an overall shape which is a marriage of both form and function. While looks are always subjective, I still think it may be a hard sell, even to some of the most committed fans of Mercedes design.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

The EQS is enormous, so it’s a good thing there’s huge amounts of interior space, even for what is ostensibly an S-Class, and with its bespoke electrified underpinnings, it also scores the kinds of innovations we like to see from electric cars.

These include things like a huge cutaway under the floating dash for extra storage, which the brand has seen fit to add elastic tie-downs so your objects don’t go flying in corners!

Storage up front is otherwise excellent with decent bins in the doors with height-limited sections for bottles, a flip open tray which houses the wireless charger and a set of fold-away bottle holders, and split-opening armrest console box which is deep and features yet another set of USB-C outlets.

Adjustability is great for front passengers, but ergonomically I found something a little weird about the digital dash. For me to rest my arms and hold the wheel, I had to set it so low the top of the wheel obscured the instruments, and if I set it high enough to see the full cluster, to comfortably hold the wheel my elbows would need to float above the armrests. Weird.

It doesn’t end there for the entirely touch-based controls either. While the (admittedly very cool-looking) wheel is packed full of buttons and touch sliders, they require near-surgical precision to operate with your thumbs, distracting while you’re driving, and the enormous centre screen’s main drawback is the fact CarPlay, for example, was not designed for the buttons and functions on the far left to be a metre away from where the driver’s hand is. Again, it’s distracting to have to lean out of your seat to hit the ‘back’ button on most context menus.

I would like to tell you at this point the Mercedes-Benz menus are mercifully simple to aid you with such an overwhelming system, but this isn’t true either. For some reason, there’s a ‘vehicle settings’ menu accessed easily through the main panel, or another menu with a separate set of key functions activated by a car-shaped shortcut button on the floating console. Why? Why aren’t these menus the same? I discovered this in my attempts to use the ‘raise vehicle’ function when faced with a steep driveway. You’re going to need to use this function often in a car measuring over 5.2 metres long, so hiding it in a confusing menu is an interesting choice.

The back seat is where the EQS should shine, and in terms of space it’s stellar. I can barely touch the seat in front of me when set to my own (182cm tall) driving position. It comes with some soft pillows which attach to the headrests, the sunroof extends back there nicely while not impeding on the great headroom, and the lavish trims all continue into the doors and seat bases, too.

The drop-down armrest has a trick pop-out bottle holder in it, and there are a further two on the doors. Amenity-wise rear passengers score four adjustable air vents with two climate zones adjusted via their own touch-panel, but I was interested to see there was a lack of screens back there.

This is particularly notable as most S-Classes are bought to be driven in rather than to drive, and the screens are so much in the front, I was expecting a matching offering for rear travellers. Not so.

You also can’t adjust the rear seats at all, and unlike some EVs coming out in this space, there’s no recliner mode for the full business-class experience.

The boot is much larger than in the smaller EQE, with the EQS making use of its extended dimensions nicely. The floor is fully flat, and has a secret compartment underneath for the storage of both your included Type 2 to Type 2 public AC charging cable, and Type 2 to wall-socket converter for garage charging.

With a total space of 580 litres, the EQS comfortably consumed our entire CarsGuide luggage set with space to spare.

At a whopping $328,400 before you start ticking options boxes or apply the necessary on-road costs, the EQS 53 is at the pointy end of the price scale, even for an electric car.

Dig a little deeper though, and there are some surprises. For example; this top-spec EQS still manages to be more affordable than the top-spec combustion S-Class ($335,100) and when compared to its rival from Porsche, the Taycan Turbo S ($351,000), it comes out with a cost-advantage.

It is significantly more expensive than BMW’s electric flagship, the upcoming i7 sedan, which starts at $297,900 before on-roads for the xDrive60.

Still, falling between BMW’s core EV offering and the Porsche Taycan is a fitting sweet-spot for our Mercedes EQS.

Equipment is out-of-this world, with the EQS not only having ridiculous performance figures we’ll talk about later, but also standard four-wheel steer, all-wheel drive, adaptive suspension, full leather interior trim with multi-way adjust for the front seats, complete with heating, cooling, and several message programs.

It also has the (again, completely over-the-top) 1.4-meter long MBUX ‘Hyperscreen’, which is made up of two large screens for the instrument cluster and passenger touchscreen, as well as an enormous centre panel for the climate and multimedia functions, wireless Apple CarPlay and Android Auto connectivity with matching wireless phone charging bay, augmented reality sat-nav, a panoramic sunroof, LED headlights, LED interior lights with selectable RGB settings, and an auto tailgate.

Enough stuff for you? Wait! Says Mercedes, there’s more! The Dynamic Plus package ($7690) boosts performance even more and adds an extended cooling system and launch mode, an aesthetic Night Package ($3990) which adds mainly black and chrome trim pieces as well as 22-inch wheels, ceramic composite brake package ($9990), augmented reality head-up system ($2690) and a wall box home charger ($1450).

Plenty for buyers to work with then. For now though, they’ll only be able to choose the top-spec AMG-tinged 53 version, as lower grades are yet to arrive in Australia. It will be the same for the smaller but near-identically specified EQE 53 when it arrives in Australia, so the message is pay big or go home to get on the latest EQ tech early.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

In the electric era, do performance figures matter? AMG would argue a resounding ‘yes’ although I would argue the art for premium automakers like Mercedes is now in producing suspension setups that can handle the weight of batteries.

Regardless, the EQS has a dual-motor setup, capable of providing a whopping 484kW/950Nm in its standard form, or an even more incredible 560kW/1020Nm with the Dynamic Plus package. Look, you’re spending over $328,000 already, what’s an extra $8k or so to put pretty much any other four-wheeled object in your rear-vision mirror? With the Dynamic Package, a sprint time of 3.4 seconds is… brutal.

The four-wheel drive system is necessary to keep all that power under control. While some enthusiasts may be turned-off by the four-wheel steer function, I’d read on to the driving section to see why it’s not only worth having (try turning a 5.2-meter long sedan around without it) but also not as intrusive as you think it’s going to be in the corners.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Even at the official energy consumption of 23kWh/100km, the EQS’ drivetrain is essentially the electric equivalent of wielding a massive V8 under the hood. It’s not by any measure impressive, but then, with 107.8kWh of lithium batteries under the floor, it’s perhaps impressive it’s not worse than an Audi e-tron, particularly since the EQS weighs in at nearly three tonnes.

The battery is one of the largest on the market in Australia, offering the EQS a driving range of 585km on the WLTP cycle. Very impressive.

On the charging front, the EQS can charge at up to 200kW on DC thanks to an advanced cooling system, and on AC charges at 11kW in its stock form or 22kW with an optional $2490 upgrade. Again, at $328k, why wouldn’t you want the best charging system you can get for so little extra?

You can also package in a Mercedes-Benz branded wallbox for your home garage, valued at $1450 before installation costs.

To give you an idea of charging times: Expect a little over two hours (from 10 per cent) on a common 50kW DC public charger, nearly ten hours from an 11kW AC public charger, and a number not even worth mentioning from a home wall socket.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

The EQS is quite surreal to drive, and you’ll notice a whole bunch of odd things first.

Immediately the driving position will be surprising. It’s nothing like what a traditional sedan feels like. This is because you sit high in the EQS. This helps facilitate extra under-floor space for the batteries, but the way Benz puts it, this driving position is deliberately SUV-like to grant buyers the more desirable view of the road which they now (apparently) seek.

It has some oddities, as mentioned earlier, with the fixed digital instrument cluster, and the way the wheel can block it depending on your height, but on the whole I found visibility in the EQS to be pretty good, despite limitations out the distant rear window.

Sound-wise AMG has created a bespoke soundscape for its electric models, two soundscapes, in fact. One sounds like a facsimile of a distant, digitised, V8 (weird) while the other is a bit more sci-fi. I can’t decide which one I really like, but props to the brand for thinking of individual sounds for things like accelerating, regenerative braking, as well as turning the car off and on. There’s even a humming tone for when the car is idling. 

AMG says “it doesn’t work without sound” and I suppose it does add some sort of feedback to the experience which would otherwise be missing. I’d rather have it than not I suppose is the take-away here.

The acceleration is completely over-the-top in Sport or Sport+, allowing you to move such a large vehicle forward in an almost comically quick fashion. It has the sudden urge of a Tesla, but with an element of grace that follows courtesy of the adaptive suspension which, not only settles the ride, but keeps the car comfortable.

It is the suspension though which sets cars like the EQS (and even rivals from BMW) apart from the likes of Tesla. The ride in the EQS is superb, befitting the heir apparent to the S-Class throne. It’s hard to find a ride so void of issues, particularly in the everyday Comfort drive-mode. It’s not just the fact I can’t complain about brutality from this car’s oversized 22-inch wheels, but also there has clearly been delicate work conducted to control the rebound, body-roll, and jiggle which can occur as a result of moving around a near-three-tonne chunk of aluminium, steel, lithium and leather at enthusiastic speeds.

This settled ride combines gloriously with the four-wheel steer system to make the EQS a keen corner carver, despite gravity constantly working against it.

I was surprised to find the four-wheel steer system to be pretty much identical in feel to the system also employed in the EQE and new C43, in that it is unobtrusive to the overall feel of the car, only helping to add a little extra turn-in to the corners when need be.

In a vehicle as long as the EQS it’s a bit more noticeable, and requires a moment of brain-adjustment, as the car (bizarrely) goes exactly where you point it, requiring no over- or under-adjustments, the grip from the enormously capable four-wheel drive system refusing to let any shift under sensible driving conditions. 

So, it’s comfortable enough to be an S-Class, fast enough to be an AMG, but I must say there is something a bit clinical about how it attacks the road. Missing some of theAMG drama we’ve become so used to from the brand’s combustion range, perhaps?

The S-Class has always been a safety leader, and it appears the EQS is no different.

On the active front expect Autobahn-speed auto emergency braking with pedestrian and cyclist detection, lane departure warning with lane keep assist, blind spot monitoring with rear cross traffic alert, traffic sign recognition and driver monitoring.

The Mercedes semi-autonomous adaptive cruise control suite is just as good (perhaps better in some areas like distance control) as the stuff from Tesla in my experience, and this car also had a notably comprehensive 360-degree parking camera which is brilliant enough to show you the top-down and full rear view cameras all in one screen.

The EQS is yet to be officially rated by our local crash authority, ANCAP, but it received a maximum five-star Euro NCAP safety rating in 2021.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Like many electric cars, the warranty on the EQS is twofold. Firstly, there is the whole vehicle warranty, which from Mercedes-Benz is five years and unlimited kilometres, but the high-voltage battery is covered by a separate, and quite healthy, ten-year, 250,000km promise.

Benz throws in a three-year subscription to ChargeFox, offering owners free charging for the duration (to give you an idea, it cost me about $30 to charge the EQS to nearly full from 20 or so per cent).

Service intervals are surprisingly standard, at 12 months and 15,000km, and the EQS’ pre-paid service program is $1750 for three years, $2750 for four years, or $3250 for five-years, working out to about $650 a year. Far from the cheapest we’ve seen for an EV, but chump change for owners considering the up-front cost of this vehicle.