Ferrari 296 vs Omoda 9

What's the difference?

Anyone who says electrification somehow muddies the Ferrari formula is wrong. This plug-in Prancing Horse is among the most potent and direct vehicles I’ve ever driven, and the electric motor only adds to the experience.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

It is hard not to swoon when you gaze upon the 296 GTS, and I say that with no bias - I don’t think all Ferraris have looked this good.

But this is Ferrari at its dreamy, sweeping best, from the tarmac-kissing front — which generates so much downforce and cooling it negates the need for active aero — to its swollen haunches and the glass-topped engine window.

So what’s the difference between this and the GTB? Largely it is the ability to drop the folding roof, meaning you can feel the wind in your hair and that exhaust in your soul. To be honest, though, I reckon it looks better top up...

It’s a cockpit-style driver’s set-up inside, and there’s lots I love and some things I don’t. But let’s start with the steering wheel, which might be one of the best in existence.

It feels magic under the touch, as do the giant flappy paddles which remain fixed in place as you turn the wheel.

It’s also surprisingly comfortable in the figure-hugging sports seats, though climbing in and out of them is not necessarily something you want to do in front of a crowd.

Downsides? There is plenty of tech in the 296 cabin, but it’s all controlled from the steering wheel, making it fiddly and annoying to use.

Also, there are F1-levels of complexity on the control-everything steering wheel, and if I’m being honest, there are some buttons or switches, the function of which I still don’t fully understand.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

What do you want to know around practicality? We’re talking two seats, about 200 litres of cargo space total and a couple of smallish storage spaces in the cabin. And… that’s about it.

Next question, please.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Now we're talking. The powertrain here is both tremendous and terrifying, pairing a 3.0-litre twin-turbo-petrol V6 with a rear mounted electric motor, and a 7.5kWh battery, to deliver a total 610kW and 740Nm. That power is fed through an eight-speed dual-clutch auto transmission.

Those are, frankly, scary numbers, and enough, Ferrari says, to dispatch 100km/h in just 2.9 seconds, and to push on to a top speed of 330km/h.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

As well as the ability to start up and slink away silently, the Ferrari 296 GTS’s little battery will deliver a 25km EV-only driving range, and contribute to the overall claimed fuel use of just 6.5L/100km.

Charging is AC only, and the the brand reckons it takes around 90mins to top up using an 11kW charger. The self-charging is on-point, though, with the Ferrari able to quickly recoup energy from braking and the like to top up the battery without needing to plug in.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The engine is undoubtedly a highlight, and we’ll get to that in a moment, but I first want to talk about the steering in this car.

It might sound like a weird point to get hung up on, but it is sensational, and maybe the best I’ve ever experienced. Generally speaking, super-responsive steering can risk feeling overly sharp and uncomfortable when cruising, but somehow the 296 manages to feel super natural, super responsive, and super engaging, without every feeling sharp or darty. It’s just predictable, responsive, and spectacular. 

Honestly, it is a highlight of a drive experience filled with highlights, with another being the dual-nature of this drop-top supercar. Long before I got anywhere near a twisting road I needed to navigate the usual nightmare that is Sydney, tackling traffic, suburbia, freeways, tunnels and expansion joints galore, and the 296 never felt uncomfortable.

Instead, the 296 slipped into a comfortable kind of lope, never jarring or rough, and eminently easy to get along with. And yet, when you arrive on the right road that veil of sensibility drops, and the Ferrari quickly reminds you of its potential.

For a start, the acceleration is properly, startlingly aggressive. Engage the 'Qualification' drive mode (which unlocks the full might of the Ferrari's electrified powertrain) and flatten your right foot, and you'll find the world suddenly hurtling past your windows, and your knuckles will no doubt whiten as you feel the rear tyres fighting for traction against the onslaught should you try it on anything but the straightest of roads. 

It's addictive, but it's just one element of a near-perfect combination on offer here, with the 296 GTS the stiffest Ferrari drop-top to date, which becomes immediately clear as you start to attack corners with ever-growing confidence.

Grip, stability and stiffness in spades, the GTS delivers. And all accompanied by an exhaust howl so angry and evil it’s hard to believe it’s being generated by a V6.

It’s a thing of very near perfection.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Standard is a three year warranty, but you can extend that for up to five years. Then, if your car has less than 90,000km on the clock, you can opt into the 'New Power15', which gives you up to 15 years total warranty coverage and is fully transferable.

The first seven years scheduled maintenance is free-of-charge.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.