Denza B8 vs Jeep Wrangler

What's the difference?

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.