Denza B8 vs BMW X5

What's the difference?

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.