What's the difference?
Deepal is a recent arrival in Australia but its parent company Changan Automotive is one of China’s largest state-owned automotive manufacturers which was established in the 1950s.
Deepal Automobile Technology (to use its full name) is one of several brands under the Changan corporate umbrella targeting different market segments across passenger and commercial vehicle lines.
Deepal’s focus is on full-electric vehicles with an expanding Australian line-up comprising a compact SUV (S05), mid-sized SUV (S07) and a groundbreaking large SUV (E07) it calls the Multitruck.
We recently spent a week in the E07 to find out if it’s not only practical for family duties but also if its unique design offers genuine workhorse ability to validate its ‘truck’ credentials.
You might have some traditional notions of what a 'sports car' is.
Low and light, slick and aerodynamic, purely mechanical and centred around the driver. These notions may have held true for a long time, but in an age where Lamborghini makes a Touareg-based super SUV is there room for those parameters to move?
Especially with consumer sentiment indicating the somewhat oxymoronic idea of a low-slung coupe SUV with an AMG powertrain is more than just a niche.
Mercedes told us the previous generation GLE coupe was a major success, amassing up to 25 per cent of the model line's sales split, and its research indicated a buyer of this massive SUV was drawn to its "performance, style and technology" and was even "a motorsport fan."
Sounds like this buyer would have once been looking for a 'sports car' and like it or not, performance coupe SUVs are here to stay. But does the new GLE 53 Coupe really make for a compelling experience behind the wheel? We found out at its local launch.
The Deepal E07 is not a truck, so tradies need not apply. However, for couples and families it's a generously equipped and luxurious EV with a unique electronic approach to a reconfigurable interior, albeit with practicality partly compromised by its fastback styling. So, only car buyers will determine if this is a short-lived automotive curiosity, or a bold new direction for SUV design.
The GLE Coupe isn't going to click with a traditional enthusiast but will appeal to a new age of mainstream performance buyers. It's a total tech showcase and you can feel all of those 48-volt benefits from behind the wheel.
Love it or hate its shape, then, you have to appreciate how Mercedes has gone to the nth degree on the details on an SUV it probably could have sold on looks alone.