Cub Campers Longreach LE vs Omoda 9

What's the difference?

This isn’t the camper for everyone – my guess is that plenty of people look at this and find it too sparse, too basic. I kinda get it.

But there are very few campers which offer the same amount of open, internal space, or that are as easy to set up.

That the Longreach, albeit with a few different names, has lasted so long on the Cub Campers' product roster is a testament to its versatility and ability to accommodate a small family on off-road camper trips.

It's arguably one of the forerunners of the hybrid camper scene, and it's now starting to evolve with campers' desires for more comfort.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

For a rear-fold camper-trailer, the space inside couldn't be more practical. The long body and high sides mean that when the camper is open and set up, it has a lot more space than most. Behind the bed, for instance, there is enough space for Cub to have fit a small dinette.

The dinette has cushioned benches for two and a swivel table that can also become a counter over the rear floor area.

The camper's length also means that the rear floor area is massive. It is easily big enough to lie a couple of kids on, or if your nest is empty, to set up some camp chairs and a table to enjoy a covered living area.

It is still a rear-fold camper-trailer, though so, despite the fact it has nearly twice the space of other hybrid-style campers, it's very sparsely furnished. There's no internal kitchenette or anything like that.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Cub Campers are famously good to tow, and even the largest of them lives up to the reputation.

As big as it is, the Longreach LE is quite light thanks to the effort Cub puts into engineering. As a result, it's not a strain, even for older dual-cabs like the D22 Navara.

And because it isn't any higher or wider than a modern SUV, there was very little wind-drag or buffeting as we cruised along the highway.

Cub developed the camper's Australian-made and -designed independent, coil-spring suspension and the set-up yields excellent ride in any conditions.

For the LE, Cub has added an extra shock-absorber each side to improve its performance even on the most corrugated roads.

An AL-KO off-road ball hitch is standard but can be upgraded to the Click-Lock version if you'd prefer that or need a more low-profile hitch. 

In reverse, the long drawbar makes it an easy camper to manoeuvre around a campsite, plus it has enough size that the tow-vehicle driver never really loses sight of it while positioning it.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.