What's the difference?
You know Picasso? He died a long time ago. And now the Picasso badge - which has adorned Citroen’s people-mover models internationally since way back in 1999 - is set to die, too.
As a result, the Citroen Grand C4 Picasso is set to be relabelled the Citroen Grand C4 Spacetourer, following a new van naming convention set in Europe. It’s a shame, because Picasso is undoubtedly one of the better known nameplates that Citroen has… and let’s be honest, Citroen needs all the help it can get in Australia.
But before we see the name change, the company has made an addition to the current Grand C4 Picasso range: a new price-leader, the Citroen Grand C4 Picasso petrol, is now on sale - and it cuts the price of the seven-seat people mover by a huge $6000 compared to the diesel.
That amount of money will buy you a heck of a lot of petrol, so does the new base model version in the Citroen Grand C4 Picasso 2018 range make more sense than its expensive diesel sibling?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The lack of third-row airbags and AEB could be enough for you to rule this version of the Citroen Grand C4 Picasso out of contention as a family vehicle. We’d understand that.
But there are plenty of other reasons that it could be a contender on your people-mover shopping list. It’s a largely thoughtful car in a small and beautiful package… no matter what badge is stuck on the back of it.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
If you were to suggest there isn’t anything interesting about the design of the Citroen Grand C4 Picasso, it would pretty much intone that you’re vision impaired. This is - without question - one of the most intriguing and interesting looking vehicles on the market today.
With its front-end design mirroring the other models in the French maker’s range - sleek LED daytime running lights sitting either side of a chrome grille with central chevron, the main headlights below and some chrome trimming on the lower bumper - this is easily distinguishable as a Citroen. There’s no confusing it with a Kia, Honda, or anything else, in fact.
The large windscreen and panoramic sunroof help give it that two-tone look, and the beautiful silver C-shaped rim that surrounds the glasshouse is one of the best styling touches in the automotive business.
Our car rides on the standard 17-inch wheels wrapped in grippy Michelin tyres, but there are optional 18s if you want something that fills the wheelarches a little more.
At the rear there are some nicely styled tail-lights, and its hips are broad, giving it a nice amount of presence on the road when you’re sitting behind it in traffic.
I think Spacetourer works better as a name: Picasso was known for artworks that were challenging to make sense of. This vehicle presents no such conundrum.
The interior is also one of the most stunning in the business: I love the two-tone dashboard, the stacked twin screen layout, the minimalism of the controls and the massive windscreen with innovative adjustable headlining - yes, you can move the front part of the headlining back and forth, and the sun-visors move with it.
Our car had the optional 'Leather Lounge' pack, which adds dual-tone hide trim, seat massage functions for both front seats, plus heating for both front seats, and the front passenger seat has an electrically operated leg/footrest. This interior trim is nice, but it comes at a price… ahem, a big price: $5000.
As you might expect, that’s hard to justify if you’re trying to save money on your seven-seat people-mover. But ignore that: let’s take a deeper dive into the cabin.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
It’s kind of amazing just how much Citroen has managed to fit into the Grand C4 Picasso. It measures 4602mm long - which is just 22mm (an inch) longer than a Mazda3 sedan! As for the other dimensions, the width is 1826mm, and the height is 1644mm.
How many seats does the Citroen Picasso have? The answer is seven, whether you choose the petrol or the diesel - but notably, the petrol model has a space-saver spare wheel under its boot, where the diesel misses out because it has an AdBlue system.
Yep, by some marvel of packaging magic, the brand’s engineers managed to pack seven seats, a reasonable boot (165 litres with all seats up, 693L with the back row folded, 2181 with the five rear seats folded), plus a spare tyre and a lot of style into a very compact package.
That’s not to say this is a seven-seater to suit all the needs of buyers who want seven seats. The back row is tight for anyone nearing 183cm (six-feet) tall, and there is no third-row airbag coverage. According to the French brand, the occupants of those rearmost seats are inwards enough of the sides of the car that they theoretically shouldn’t need airbag cover. Depending on your safety stance, that may rule it out for you - or perhaps make you change your mind as to whether you use the back row regularly or not.
Even so, there’s a huge amount of practicality to the cabin. You can fold the third-row seats and stow them away under the boot floor, or if you need to use them there are vents as well as a fan speed controller and a set of rear reading lights. The boot also has a light that doubles as a flashlight, and there’s a 12-volt outlet. There is one shallow cupholder and two small storage boxes on top of the wheel-arches.
In the second row the seats are also individually operable, with all three sliding and/or folding as required. The outboard seats also have a clever seat base flip-up function, allowing them to move all the way forward for easier third-row access.
The space in the second row is easily good enough for three adults to slot across, though the roof-mounted middle seatbelt is a bit annoying. There are air-vents with fan controls mounted in the B-pillars, and the front seat-backs have clever flip-down tables with lighting, and there are mesh map pockets below. There is another 12-volt outlet, a pair of slim door pockets (not big enough for bottles), but no cupholders.
The front cabin is better sorted for storage of odds and ends - there is a pair of (small, shallow) cupholders between the seats, an enormous central console box that’s easily copious enough for phones, wallets, keys and the like, plus another storage area near where you plug in your USB/auxiliary device. The way the owners manual/logbook slots under the steering wheel is neat, and the glove box is fine, too, plus there are reasonably good sized door pockets, but again they lack sculpted bottle holsters.
One little issue I had was with the steering adjustment toggle - it’s quite springy… so much so that it sprung back and hurt my finger every time I adjusted it. That mightn’t be an issue if you’re the sole driver, but it’s worth noting.
As striking as the lovely leather trim is, the dashboard design is what I love most about this car. There’s a huge 12.0-inch high-definition top screen that shows you an enormous digital speed readout, plus you can have it show you the mapping and sat nav, or the car’s vital measures, or see where your car is positioned by way of the standard-fit 360-degree camera.
The lower 7.0-inch touchscreen is where the action happens: it’s your point of control for the media system, including Apple CarPlay and Android Auto smartphone mirroring, the dual-zone climate controls, car settings, and phone. There are supplementary volume and track controls, plus the steering wheel has things sorted pretty well in terms of ergonomics, too.
Okay, to clarify: I love this set up to a degree. I don’t like that the air conditioning controls (apart from de-mist for front and rear windscreens) are all within the lower screen, which means - on a really hot day, for instance - you have to fumble through menus and tap the screen repeatedly, rather than just turn a dial or two. Every sweaty second counts when it’s 40-degrees-plus outside.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
With a sub-$40k price tag, the Citroen Grand C4 Picasso suddenly enters a realm of relevance that it didn’t before.
The official list price is $38,490 plus on-road costs, and if you haggle hard, you might be able to get one on the road for about forty grand.
As mentioned, it’s a seven-seater, and it comes rolling on standard 17-inch alloys.
Some of the other features include auto headlights, auto wipers, LED daytime running lights, puddle lights, smart key and push-button start, and an electric tailgate.
You don’t see it in the interior images here, but if you buy the most affordable Grand C4 Picasso model you get cloth seat trim, but still a leather steering wheel. And of course there’s the 7.0-inch media screen with built-in sat nav that displays on the 12.0-inch high-definition screen up top.
There’s Bluetooth phone and audio streaming as well as auxiliary and USB points - but in this day and age, just one USB isn’t terrific. I guess the first trip to the servo could include the purchase of a couple of those 12-volt USB adaptors.
As for people-mover competitors at this price point? There are a few, such as the LDV G10 (from $29,990 drive-away), the Volkswagen Caddy Comfortline Maxi (from $39,090), the Kia Rondo Si (from $31,490) and the Honda Odyssey VTi (from $37,990). The best people-mover we reckon you can buy - the Kia Carnival - is relatively exxy, starting at $41,490, and it’s more physically imposing, too.
Or you could be like the vast majority of buyers and forego the French charm and Avantgarde styling of the Citroen for a mid-sized SUV with seven seats. Examples priced near the entry-grade Grand C4 Picasso include the Mitsubishi Outlander, Nissan X-Trail, LDV D90, Holden Captiva or even the Hyundai Santa Fe or Kia Sorento.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Under the bonnet is a 1.6-litre petrol four-cylinder turbo unit producing 121kW of power (at 6000rpm) and 240Nm of torque (at a low 1400rpm). If you think about what other seven-seat people-movers have, that’s only okay - for instance, the cheaper LDV G10 people mover has 165kW/330Nm.
The Citroen may have a smaller engine capacity and outputs, but it’s also quite light - it weighs 1505kg (kerb weight) because it’s so small. The LDV, by contrast, weighs 2057kg. In short, it punches at, but not really beyond, its weight.
The Grand C4 Picasso is front-wheel drive, and uses a six-speed automatic transmission with a manual mode and paddle-shifters… yes, that seems unnecessary. The shifter is up on the steering column, which is an ingenious use of space, but the fact it has a dedicated manual mode means you may often choose M rather than D, particularly if you’re in a hurry.
If you plan to do a lot of towing, this isn’t the car for you. The claimed towing capacity is 600 kilograms for a trailer without brakes, or just 800kg for a braked trailer. The diesel is a better bet if that matters to you, with a 750kg un-braked/1300kg braked rating… though that’s still below average compared to some similarly priced petrol seven-seat SUVs like the Mitsubishi Outlander (750kg/1600kg), LDV D90 (750kg/2000kg) or Nissan X-Trail (750kg/1500kg).
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The claimed fuel use for the Grand C4 Picasso petrol model is just 6.4 litres per 100 kilometres, which is rather impressive. It requires 95RON premium unleaded, meaning the cost at the pump can be markedly higher than regular 91RON.
In the real world, a lot of turbocharged cars tend to be thirstier than the claim suggests, but we saw a relatively decent 8.6L/100km during our time in the Grand C4 Picasso.
By comparison, the diesel is said to use a miserly 4.5L (17-inch wheels) or 4.6L (18s).
Let’s do some maths: the average cost per 1000km, based on claimed fuel usage, works out to $65 for the diesel and $102 for the petrol, and you’ll get about 40 per cent more distance per tank out of the diesel, and typically diesel is cheaper. But even so, the extra $6000 outlay on the initial purchase of the diesel will still take plenty of mileage before you break even.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
I’ve mentioned the word ‘charm’ already in this review, and the adjective to describe what I think about the drive experience is ‘charming’.
I love it.
It has that French suspension set-up that just doesn’t get bothered by sharp bumps because it has been tuned to deal with cobblestone alleyways. It rides beautifully at high and low speeds, loping over speed humps with ease, cosseting those in the cabin from the surface below.
It’s also tremendously quiet, with hardly any road noise intrusion in the cabin compared to the vast majority of cars out there. The coarse-chip surfaces of the M4 in Western Sydney usually offer up an ear-bashing, but not here.
The 1.6-litre engine is perky enough.
The steering is like that of a hatchback, with a tight (10.8m) turning circle enabling you to pivot on yourself more readily than you might think. The steering is also quite enjoyable if you like to drive, but don’t push too hard - understeer is an imminent threat, though the grip on offer is quite good.
The 1.6-litre engine is perky enough, and responds well both in stop-start traffic and on the highway - but there is no doubt about it, the 2.0-litre turbo diesel model’s 370Nm of torque makes for motoring with a lot less effort and strain. Not that the engine in the petrol model feels like it can’t get the job done - it just feels like it could do with a little more pulling power… Again, not enough to rule it out of contention, because it’s nicely refined.
The six-speed automatic is geared towards efficiency, which means that you might find it in third gear before a hill and somewhat hesitant to drop back a gear to gather more pace. I didn’t find this too annoying, but it did help me finally understand why the manual shift and paddles are fitted.
On the whole, there is a lot to like about this: it’s a family-focused car with family-focused dynamics on all fronts.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Citroen Grand C4 Picasso was crash tested back in 2014, and managed the maximum five-star ANCAP rating. But the criteria has changed in recent years, and there are some omissions on the petrol model when compared to the diesel.
The diesel, for instance, has adaptive cruise control and auto emergency braking (AEB), but buyers of the petrol miss out on those items, and they’re not optionally available, either. And all Grand C4 Picasso buyers miss out on third-row curtain airbag coverage, with the curtain ‘bags only stretching to the second row (there are six airbags total - dual front, front side and two-row curtains).
All that said, the car is still quite well stocked with other assistance tech: it has a forward collision warning system that works above 30km/h, a 360-degree camera system (with reversing camera and front corner cameras, too), speed limit recognition, auto high-beam lights, semi-automated park assist, blind-spot monitoring with steering assist, lane-keeping assist with steering function and driver fatigue monitoring.
And for what it’s worth, the vision from the driver’s seats, combined with camera system and the clarity of the top screen, is great.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Citroen has just updated its ownership promise to consumers, with passenger vehicles attracting a five-year/unlimited kilometre warranty plan, which is backed by a five-year/unlimited kilometre roadside assist package.
Previously, the plan was three years/100,000km - and that’s even what some of the paperwork on the company’s site still suggests. We assure you, though, the five-year deal is legit.
Servicing is due every 12 months or 20,000km, whichever occurs first, under the Citroen Confidence Service Price Promise plan. The costs for the first three services are $414 (first service), $775 (second service) and $414 (third). That cost cover spans nine years/180,000km.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.