What's the difference?
Citroen is a brand in a state of flux as it, once again, finds itself fighting to find a distinct identity from its Peugeot sister brand under its new Stellantis parent company.
It’s also had a shocker of a year in Australia, racking up just over 100 sales in 2021, but the brand is promising new beginnings, and a new crossover-y identity as it heads into 2022.
Leading the charge is the new-generation C4, which has morphed from a funky hatchback to a funkier SUV-like shape that it hopes will set it apart from related cars like the Peugeot 2008.
Other Citroens are set to follow in its footsteps in the immediate future, so is the Gallic marque onto something? We took the new C4 for a week to find out.
See if you can guess the name of the world's first ride-sharing app. You're thinking Uber, right? Nope. It was a company called Sidecar. It's broke now, shuttered for good in 2015. What about the first video-on-demand service? Netflix? Nope. Amazon beat them to it, for starters, but so did many other, now-defunct companies who tried it even earlier.
The point is, being first on the scene is no guarantee you'll be the best, or the most successful. I mean, just look at electric cars; plenty of manufacturers were doing all-battery models before (and arguably better than) Tesla, and every one of them is now parked in Elon Musk's gargantuan shadow.
Before full-electric there were hybrids, and first to arrive on that particular scene in any meaningful way was Toyota and its awkwardly shaped Prius, back in 2001. And they had that field to themselves for a while, but soon enough the other manufacturers trotted out hybrid and plug-in hybrid models of their own.
And so Toyota shook up the Prius offering, launching the seven-seat Prius V, and the bite-sized (and Yaris-based) Prius c we've tested here, in 2012, hoping to broaden the appeal of its hybrid offerings. Problem is, 2012 was an awfully long time ago, and so Toyota has waved its wand over the ageing Prius c for 2018, changing its design, tech offering and interior in an effort to keep it fresh.
So, is the Japanese giant still head of the hybrid class? Or has it been beaten at its own game?
It’s weird, wonderful and fun, in more ways that one. I think every segment could use an oddball alternative like the C4. Citroen has successfully transformed it from a hatch to a small SUV with a difference. It’s not going to be for everyone – few Citroens are – but those who are willing to take a chance will be rewarded with a surprisingly competitive little package that stands apart from the crowd.
It's as if the the future is firmly rooted in the past at Toyota. The Prius is still undoubtedly clever, frugal and easy to drive, but it is feeling so old in places that the bad had begun to weigh on the good. If you're a tech-head or have a right foot crafted from lead, then there's nothing to see here. But if the thought of saving money at the bowser sets your heart aflutter, then step right this way.