What's the difference?
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
Feels like lately all the Mercedes-AMG buzz has been at the smaller end of the scale.
Most recently, the screaming GLA 45 S has arrived in Australia, pumping out more kilowatts and newton-metres than any compact SUV has a right to.
But here, we're doubling the cylinder count to eight, arranging them in a vee, and lighting the wick on AMG's powerhouse mid-size sedan, the recently upgraded E 63 S.
While the ferocious twin-turbo V8 and the rest of this beast's powertrain are unchanged, the car has been brought up to speed with some aero-focused styling tweaks, Merc's latest 'Widescreen' digital cockpit, as well as the MBUX multimedia system, and a tricky new multi-function sports steering wheel.
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.
The E 63 S fills its niche in AMG's Australian line-up perfectly. More mature than the brand's four-cylinder hatches and SUVs, but not as overbearing as some of its bigger sedan, GT and SUV stablemates. And its ability to seamlessly switch between serene comfort and dynamic performance has nailed the objective for this 2021 update.