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Volvo, Renault top satisfaction

Both Volvo and Renault rate high for over-all customer satisfaction. (Audi S60 pictured)

For the 12 months to March, 94 per cent of Volvo and Renault drivers say they are satisfied with their vehicle, according to a Roy Morgan automotive report.

This is 4 per cent above the European average and moves Volvo up from equal fourth place five years ago and Renault up from equal second.

Roy Morgan spokesman Norman Morris says the number of drivers of European cars has increase 45 per cent in the past five years with almost two thirds coming from German brands.

"It is interesting to note that (of the German brands) only Mercedes-Benz have made gains over the last five years," he says.

Of the remaining German brands, Audi has experienced the strongest percentage point drop, moving from the top five years ago to equal fifth. BMW is also down, falling marginally under the 90 per cent mark.

However, Citroen and Saab experienced the biggest declines in driver satisfaction over the past five years with Citroen dropping 10 percentage points and Saab five.

"This is a concerning result for Saab who are currently launching a range of new models into the Australian marketplace," says Morris.

"With vehicle satisfaction being one of the key drivers of brand loyalty, this is a very important measure for manufacturers to be aware of."

European car satisfaction

Brand 2006 2011
Volvo 92% 94%
Renault 93% 94%
Mercedes-Benz 92% 93%
Peugeot 93% 92%
Audi 95% 91%
Alfa 93% 91%
Volkswagen 91% 90%
BMW 92% 89%
Land Rover 92% 89%
Citroen 92% 82%
Saab 87% 82%
Average: 92% 90%
Mark Hinchliffe
Contributing Journalist
Mark Hinchliffe is a former CarsGuide contributor and News Limited journalist, where he used his automotive expertise to specialise in motorcycle news and reviews.
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