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Rapper spins for Lotus

Swizz Beatz is pictured with Lotus CEO Dany Bahar.

The musician, real name Kasseem Daoud Dean and husband of R&B singer Alicia Keys, is Lotus' new vice president of creative design and global marketing.

Lotus says it's a natural fit: "Like Group Lotus, he means business. He's a risk taker with considerable credentials including music producer, rapper, designer and painter'', the otus announcement reads.

"Like our cars, he's multi-award winning - this year he shared a Grammy Award with Jay-Z and like Group Lotus, he keeps good company - this man regularly works with the likes of Bono, Kanye West, Beyonce and Alicia Keys."