Rapper spins for Lotus

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Swizz Beatz is pictured with Lotus CEO Dany Bahar.
Neil Dowling
Contributing Journalist
16 Aug 2011
1 min read

The musician, real name Kasseem Daoud Dean and husband of R&B singer Alicia Keys, is Lotus' new vice president of creative design and global marketing.

Lotus says it's a natural fit: "Like Group Lotus, he means business. He's a risk taker with considerable credentials including music producer, rapper, designer and painter'', the otus announcement reads.

"Like our cars, he's multi-award winning -Ā this year he shared a Grammy Award with Jay-Z and like Group Lotus, he keeps good companyĀ - this man regularly works with the likes of Bono, Kanye West, Beyonce and Alicia Keys."

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working forĀ GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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