Just weeks after Mitsubishi Australia confirmed the second generation of its ASX will arrive in showrooms before the end of the year, there’s been a plot twist for the model overseas.
Well, sort of. The 2026 Mitsubishi ASX arriving in Australia soon is a rebadged Renault Captur small SUV, but the 2026 Mitsubishi ASX just confirmed for North America is still the first-generation model.
Yes, the one that went on sale here in 2010. Having undergone numerous facelifts, the 15-year-old small SUV proved extremely popular thanks to a combination of familiarity with Mitsubishi’s brand and the model’s relatively low price.
Australia’s set to receive a more expensive (but significantly more modern) second-generation car, with pricing starting at $37,740 before on-roads - that’s around $7k more than the outgoing equivalent grade. The entry price for the first-gen, albeit a lower grade, was just $26,740.
US outlet Automotive News reports that Mitsubishi Motors North America CEO Mark Chaffin said the model - called Outlander Sport in the States - will carry on as it has a low entry price.
Mitsubishi’s sales in the US were heavily influenced by the Mirage hatchback, which has been absent from Australia for a long time. Around a third of its sales for 2024 in the US were the Mirage, which is by far its most affordable offering there.
With the Mirage set to end production for the US, the brand needs to retain a low-cost alternative, and it looked to the ASX (or Outlander Sport locally).
Chaffin told the outlet shoppers “overwhelmingly prefer” an SUV over a sedan in the entry-level end of the market.
“If we can deliver on that preference, give them an SUV, a lower-cost entry into the brand… [it] presents an opportunity to increase sales and enhance profitability for our dealers,” he told Automotive News.
The outlet reports Mitsubishi dealers saying the ‘Outlander Sport’ is overpriced for a 15-year-old first-generation model.
While CEO Mark Chaffin didn’t confirm, the report suggests Mitsubishi will bring back cut-price front-wheel-drive grades to create a lower entry point into the brand’s line-up.
“Reintroducing [2WD] would be a logical move to help lower the entry price point for customers,” Chaffin said.
Reports suggest the 2027 ASX in the US will be a new generation based on Mitsubishi Xforce, which is aimed at lower-cost pricing and produced in Southeast Asia.
Given the price jump the ASX is set to undergo here in Australia, it makes sense that Mitsubishi North America is desperately clinging to its position as an affordable brand.