Plot twist! Ageing Japanese SUV lives on

Chris Thompson

Senior Journalist

3 min read

Just weeks after Mitsubishi Australia confirmed the second generation of its ASX will arrive in showrooms before the end of the year, there’s been a plot twist for the model overseas.

Well, sort of. The 2026 Mitsubishi ASX arriving in Australia soon is a rebadged Renault Captur small SUV, but the 2026 Mitsubishi ASX just confirmed for North America is still the first-generation model.

Yes, the one that went on sale here in 2010. Having undergone numerous facelifts, the 15-year-old small SUV proved extremely popular thanks to a combination of familiarity with Mitsubishi’s brand and the model’s relatively low price.

Read More About Mitsubishi ASX

Australia’s set to receive a more expensive (but significantly more modern) second-generation car, with pricing starting at $37,740 before on-roads - that’s around $7k more than the outgoing equivalent grade. The entry price for the first-gen, albeit a lower grade, was just $26,740.

US outlet Automotive News reports that Mitsubishi Motors North America CEO Mark Chaffin said the model - called Outlander Sport in the States - will carry on as it has a low entry price.

Mitsubishi’s sales in the US were heavily influenced by the Mirage hatchback, which has been absent from Australia for a long time. Around a third of its sales for 2024 in the US were the Mirage, which is by far its most affordable offering there.

With the Mirage set to end production for the US, the brand needs to retain a low-cost alternative, and it looked to the ASX (or Outlander Sport locally).

@carsguide.com.au The 2026 Mitsubishi ASX has finally landed! The new-gen car has moved up in price and positioning, but we can spot a few things that give away the small SUV’s origins. #Mitsubishi #ASX #SUV #car #carsguide #fyp ♬ original sound - CarsGuide.com.au

Chaffin told the outlet shoppers “overwhelmingly prefer” an SUV over a sedan in the entry-level end of the market.

“If we can deliver on that preference, give them an SUV, a lower-cost entry into the brand… [it] presents an opportunity to increase sales and enhance profitability for our dealers,” he told Automotive News.

The outlet reports Mitsubishi dealers saying the ‘Outlander Sport’ is overpriced for a 15-year-old first-generation model.

2026 Mitsubishi ASX (new)
2026 Mitsubishi ASX (new)

While CEO Mark Chaffin didn’t confirm, the report suggests Mitsubishi will bring back cut-price front-wheel-drive grades to create a lower entry point into the brand’s line-up.

“Reintroducing [2WD] would be a logical move to help lower the entry price point for customers,” Chaffin said. 

Reports suggest the 2027 ASX in the US will be a new generation based on Mitsubishi Xforce, which is aimed at lower-cost pricing and produced in Southeast Asia.

First-generation Mitsubishi ASX
First-generation Mitsubishi ASX

Given the price jump the ASX is set to undergo here in Australia, it makes sense that Mitsubishi North America is desperately clinging to its position as an affordable brand.

Chris Thompson

Senior Journalist

CarsGuide’s Senior Journalist Chris Thompson has never had a ‘real job’ outside being a motoring journalist, which makes him the perfect candidate to inform you about everything happening in the world of new cars. Even as a teenager, while studying journalism at university and stacking shelves at a Brisbane bottle shop, he became a contributor to Unique Cars Magazine in 2014. There he specialised in covering classic car events and writing stories of his own and others’ car ownership. Shortly after packing up his 1992 VW Golf GTI and moving to Melbourne, he worked stints as Deputy Editor at industry titles Australasian Bus and Coach Magazine, and Farms & Farm Machinery Magazine under then Bauer Media’s umbrella, but being a full-time motoring journalist remained his goal. After a few months in Melbourne, he became the first digital journalist at performance car title MOTOR Magazine in 2017. He soon got to grips with the new car industry, becoming probably the youngest full-time journalist and road-tester in Australia at the time, at just 22 years old. A few years at MOTOR saw him become a seasoned reviewer with a particular skill for on-road assessment, as well as becoming adept at video presenting and finding and writing left-of-field motoring stories, sometimes at a rate of several a day. He traded track days and supercharged V8s for family SUVs and fuel efficiency tests when he transferred across the office to Australia’s longest-running motoring publication, Wheels Magazine. There he continued to hone his skills as a reviewer driving mass-market cars with more seats and less power. He also ran Wheels’ news section for a high-intensity period during Melbourne’s infamous lockdowns. Now, Chris brings more than a decade of motoring journalism experience to the team at CarsGuide as a Senior Journalist. He joined in 2022 and works across areas ranging from the news desk and road tests to international new car launches. He also leads the editorial side of CarsGuide’s social media content. He doesn’t get nearly as much time in his 1989 Mazda MX-5 as he would like, as he’s usually behind the wheel of a new car, constantly familiarising himself with the increasingly fast pace the new car industry is changing. When he’s not working, he’s probably playing Australian Rules football, seeing live music, or answering everyone’s car questions at the pub. You can find Chris on LinkedIn and Instagram. Expertise Road testing New car news Performance cars Video presenting and broadcasting Social media content Education Bachelor of Journalism | Queensland University of Technology | 2013-2015 Featured Publications Unique Cars Magazine | 2014-2017 Australasian Bus and Coach | 2016 Farms & Farm Machinery | 2016-2017 MOTOR Magazine | 2017-2020 WhichCar | 2018-2022 Wheels Magazine | 2020-2022 CarsGuide | 2022-present
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