OFFICIAL PICTURES: Australian-made motoring is back! Why the H2X Snowy is a modern Ford Territory

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Andrew Chesterton
Contributing Journalist
15 Jun 2020
3 min read

When Ford and Holden (and Toyota and Mitsubishi, for that matter) finally packed up shop in Australia, it was widely assumed that the local car manufacturing industry would remain dead forever. 

But a new talent-packed Australian car company hopes to change that, with news late last week that H2X Australia would manufacture a hydrogen-powered SUV, called the Snowy, in NSW, which could be on Australian streets as early as 2022.

And now we have a full picture set of the Snowy, and we have to say, we like what we see. A futuristic, premium-looking front end blends into a vaguely Volvo-inspired side profile, while the white roof adds yet another visual element. 

Read More: Forget Commodore and Falcon: New Australian car company H2X to take on Toyota RAV4 with locally built Snowy SUV

And the design should be good really, given in H2X's talent pool swims  Chris Reitz, a former Alfa Romeo Design Director. He's joined bye other industry heavyweights, like Alan Marder (formerly a Toyota executive), Peter Zienau (formerly of Saab and Chevrolet), Ian Thompson (formerly of Tesla) and Kevin McCann (formerly of Hyundai Australia and Volvo). The company is led by former VW and BMW executive Brendan Norman.

The Snowy isn't Australia's first homegrown SUV, of course. Plenty consider the Ford Territory one of the best locally built cars of all time. It began life in 2004, seemingly ahead of the curve when it came to a shift towards SUVs, and the Falcon-based Territory stayed with us for more than decade.

The Snowy, too, hopes to be ahead of its time, with the brand conceding that broader hydrogen infrastructure will need to be in place for a proper launch rollout of the SUV, which is a mid-size SUV equipped with a 60kW fuel cell and overall power outputs of 190kW.

The company will base its production facility at Port Kembla near Wollongong, south of Sydney, and focus on hydrogen fuel cell powered vehicles. That will include heavy vehicles, but the consumer halo will be the Snowy.

Read More: Toyota's flex on H2X! Japanese giant pulls ultimate David vs Goliath move on new Aussie car company over the name 'Snowy'

H2X Australia, which currently employs 70 people, says it's also finalising plans for two unspecified heavy vehicles, thought to be trucks focused on interstate routes, with power outputs of up to 550kW, and says it could be producing as many as 25,000 vehicles a year by 2025.

“We have two distinct platforms in final stages of development and will be releasing details shortly," Mr Norman told the Australian Manufacturing Forum.

“We will be showing running prototypes of the first model in November, beta versions will be available for trailing by customers in April and we want to be producing in volume in July next year.”

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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