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Nissan's foray into the full-size American pick-up market was expected to end when the current Titan model is phased out at some stage next year. Now it seems that the ute, which is a size larger than the Navara and is not sold in Australia, will live on.
Renault-Nissan boss Carlos Ghosn confirmed the company was committed to 'every segment' in the US and would replace the Titan.
While Nissan was reportedly considering developing the Titan with another manufacturer, in the same way that General Motors and Isuzu developed the new D-Max and Colorado, it has confirmed it will work alone on the Titan project.
The next Titan is unlikely to come to Australia. It’s not surprising Ghosn has decided to keep the Titan alive in a market that loves its big pick-ups.
The mighty Ford F-Series pick-up was the best selling vehicle in the US in 2011, with 584,917 finding new homes. That's no surprise, as the Blue Oval machine has been best selling vehicle in the States for the last 30 years and the best selling pick-up truck since Star Wars hit theatres all the way back in 1977.
Of the F-Series utes sold, 52.2 per cent were fitted with V6 engines and 47.8 per cent had V8s under the bonnet. While the US economy is flat, Ford sold 68,278 F-Series trucks in December 2011, representing its best single month of sales since before the global financial crisis kicked in during the last quarter of 2007.
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