Mega $35,000 discount on electric workhorse! Price slashed on Ford e-Transit as the Blue Oval struggles to clear old stock of its LDV eDeliver 9 and Mercedes-Benz eSprinter rival

Ford’s ailing fortunes when it comes to its range of fully electrified vehicles has culminated in a massive discount on its large electric delivery van.

The MY23.5 e-Transit 420L, which originally wore a before on-roads price-tag of $104,990, can now be had from just $69,990, drive-away. This represents a minimum of $35,000 off the original price, although the current MY24 version can be had for $89,990, before on-roads (still making the MY23.5 versions a $20,000 discount).

The deal lasts until the end of 2024 or until MY23.5 stock runs out. It applies only to mid-roof variants.

Despite middling sales, the e-Transit is a well-equipped electric van option with a 68kWh battery for a range of up to 307km on the WLTP standards. It is powered by the same motor as the base Mustang Mach-E driving 198kW/430Nm to its rear wheels. It is capable of fast charging (from 15-80 per cent) in 34 minutes on a DC charger at a max rate of 115kW, or eight hours on a slow AC charger at a max rate of 11.3kW.

Standard equipment includes 16-inch steel wheels, a 12-inch multimedia touchscreen with Apple CarPlay and Android Auto as well as built-in navigation and connected services, a 4.2-inch digital screen in the dash cluster, single-zone climate control, keyless entry and push-button start, as well as a comprehensive safety suite with auto emergency braking, lane keep assist, blind-spot monitoring with rear cross-traffic alert and adaptive cruise control.

In addition, the E-Transit gets six airbags, front and rear parking sensors with a reversing camera and a full-size steel spare wheel as part of its equipment list.

Mid-roof versions covered by the drive-away pricing has a maximum load area of 11 cubic metres, able to accommodate four Euro pallets. The storage area also has 10 tie-down hooks and comes standard with a protection kit. Only a kerbside sliding door is standard (a second sliding door is an option) with barn rear doors.

The Transit large van range is up 145 per cent year-on-year, capturing 6.3 per cent of the light duty segment thus far in 2024, counting its primary competition as the LDV eDeliver 9 (from $99,990) and the Mercedes-Benz eSprinter (from $104,313). 

Ford does not split out sales between E-Transit and the regular Transit range, making it difficult to tell how many sales the E-Transit specifically accounts for, although given the sweeping discounts and recent permanent price-cut for MY24 versions, expect it to be middling.

Joining Ford’s range in the first half of 2025 will be the e-Transit Custom in the size below mid-size van space. Pricing and specs are yet to be announced, but it will need to compete with the LDV eDeliver 7 (from $69,463, drive-away) and Volkswagen ID. Buzz Cargo (from $79,990, before on-roads).

Ford will also introduce a plug-in hybrid version of its smash-hit Ranger ute in 2025 as it wrangles with the fallout of Australia’s New Vehicle Emissions Standards (NVES) on its heavily diesel-dependent range. It will also no doubt need keen pricing if it hopes to keep BYD’s incoming Shark 6 ute from establishing itself as the dominant low-emissions dual-cab player.