Is the Ford Falcon about to return?

James Cleary

Deputy Editor

2 min read

Ford CEO Jim Farley has gone on the record with his support for development of a new rear-wheel drive Ford sedan.

When asked on high-profile US YouTube channel Forrest’s Auto Reviews if he thinks there’s a future for sedans at Ford, Farley stated his belief that “there’s definitely a huge market for sedans”.

“When I was at Toyota, I was the ‘92 Camry product planner. I fell in love with sedans when I was a young guy.

Read More About Ford Falcon

“I’m trying to keep the company in its sweet zone with Broncos and Mustangs and Raptors but those vehicles never would have happened if we’d kept making the Focus and Fusion (sedans). 

“But now, since we have this challenger skunkworks project for an affordable EV, the sedan silhouette turned out to be very clean aerodynamically and we’re thinking about should Ford do an affordable high-performance sedan as an all-electric,” he said.

Farley has previously professed his love for electric performance sedans, after heaping praise on the Xiaomi SU7.

“I don’t like talking about the competition so much, but I drive a Xiaomi. We flew one from Shanghai to Chicago and I’ve been driving it for six months now, and I don’t want to give it up,” Farley said in an Everything Electric Show interview in 2024.

Ford Falcon
Ford Falcon

Naming it Falcon isn't too long a bow to draw, either.

Ford’s recent retro naming strategy includes Bronco for its current, hugely popular off-roader as well as Puma and Capri for upcoming sporty pure-electric crossover SUVs, with Mustang of course applied to the Mach-E line-up.

With Territory still applied to a compact Ford SUV and Mondeo to a mid-size sedan (both) in the Chinese market and Falcon having served in the USA from 1960 to 1970 and in Australia from 1960 to the end of local production in 2016, the latter stands as a solid prospect for the name of a new Ford performance four-door.

Watch this space…

James Cleary

Deputy Editor

James Cleary is CarsGuide’s Deputy Editor, with over four decades’ experience across automotive editorial, marketing, product planning and creative advertising. He has written for national and international titles including Wheels, Drive, Carsales, Motor and Top Gear Australia providing everything from new product assessment and feature writing to industry analysis, news content and expert advice. He’s spent time as an advanced driving instructor, and had the opportunity to experience rare and valuable classics here and overseas. James worked in the PR and advertising/sales promotion teams at Mercedes-Benz Australia and has managed the Marketing Communications and Product Planning functions for Peugeot Australia. He also directed advertising client service for Hyundai Motor Company Australia and Volvo Australia. James has a Bachelors Degree in Communications from Macquarie University and driving qualifications from multiple advanced schools, including Ian Luff Motivation. He has been a member of the CarsGuide team for 10 years and as Deputy Editor manages everything from sub-editing to back-end platforms while creating written and visual content. Expertise New product assessment Industry analysis News content Expert advice Feature writing Experience BMW Performance Driving School Lamborghini Winter Accademia Master Maserati Driving School Mercedes-AMG Snow Performance School Porsche Level 4 Master training Volkswagen Driving Experience program Education Bachelor of Arts (MassComm) | Macquarie University | 1981-1984 Featured publications Carsales Drive Motor Top Gear Wheels
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