Photo of James Cleary
James Cleary

Deputy Editor

2 min read

Ford CEO Jim Farley has gone on the record with his support for development of a new rear-wheel drive Ford sedan.

When asked on high-profile US YouTube channel Forrest’s Auto Reviews if he thinks there’s a future for sedans at Ford, Farley stated his belief that “there’s definitely a huge market for sedans”.

“When I was at Toyota, I was the ‘92 Camry product planner. I fell in love with sedans when I was a young guy.

Read More About Ford Falcon

“I’m trying to keep the company in its sweet zone with Broncos and Mustangs and Raptors but those vehicles never would have happened if we’d kept making the Focus and Fusion (sedans). 

“But now, since we have this challenger skunkworks project for an affordable EV, the sedan silhouette turned out to be very clean aerodynamically and we’re thinking about should Ford do an affordable high-performance sedan as an all-electric,” he said.

Farley has previously professed his love for electric performance sedans, after heaping praise on the Xiaomi SU7.

“I don’t like talking about the competition so much, but I drive a Xiaomi. We flew one from Shanghai to Chicago and I’ve been driving it for six months now, and I don’t want to give it up,” Farley said in an Everything Electric Show interview in 2024.

Ford Falcon
Ford Falcon

Naming it Falcon isn't too long a bow to draw, either.

Ford’s recent retro naming strategy includes Bronco for its current, hugely popular off-roader as well as Puma and Capri for upcoming sporty pure-electric crossover SUVs, with Mustang of course applied to the Mach-E line-up.

With Territory still applied to a compact Ford SUV and Mondeo to a mid-size sedan (both) in the Chinese market and Falcon having served in the USA from 1960 to 1970 and in Australia from 1960 to the end of local production in 2016, the latter stands as a solid prospect for the name of a new Ford performance four-door.

Watch this space…

Photo of James Cleary
James Cleary

Deputy Editor

As a small boy James often sat on a lounge with three shoes in front of him, a ruler between the cushions, and a circular drinks tray in his hands. He would then play ‘drivings’, happily heading to destinations unknown for hours on end. He’s since owned many cars, raced a few, and driven (literally) thousands of them at all points of the globe. He’s steered around and across Australia multiple times, spent time as an advanced driving instructor, and had the opportunity to experience rare and valuable classics here and overseas. His time in motoring journalism has included stints at national and international titles including Motor, Wheels and TopGear, and when asked to nominate a career highlight, James says interviewing industry legend Gordon Murray, in the paddock at the 1989 Australian Formula One Grand Prix was amazing, especially as Murray waived away a hovering Ayrton Senna to complete the conversation. As Deputy Editor, James manages everything from sub-editing to back-end content while creating written and video product reviews.
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