Mazda was the first to move, cutting prices by $930 to $2000 in October, and now Honda has joined the push with savings of $1500 to $3000. Cars to take a cut include the go-fast Civic Type R, Accord Euro and Odyssey.
The bad news for Honda buyers is that models built in Thailand - the CR-V, Accord, Civic and Jazz - hold the price line because of a free- trade agreement. Even so, Honda has found space to trim the sticker of the Thai-built City four-door, which now has a starting price of $19,490.
The new Honda pricelist comes into effect on today.