The camouflaged car sliding through the snow in Scandinavia is the upcoming Genesis luxury sedan, which promises to take the South Korean company up against a new range of rivals including BMW and Mercedes-Benz.
The all-new Genesis is the bait for a new brand of buyer, as well as potentially revolutionising the Korean brand in Australia. Hyundai has already committed to sales of its next-generation Genesis coupe in 2015 and the battle has begun to get the four-door sedan equipped and priced right for Australian buyers.
"Nothing is confirmed yet. At the moment we're looking at the business case. That's pricing and specification," the spokesman for Hyundai, Bill Thomas, tells Carsguide. But there are some promising pointers.
"It's confirmed that it will be built in right-hand drive, like the coupe, which is a good indicator that it's appropriate for us. And we're definitely taking the coupe," says Thomas. Our Carparazzi pictures show a car that already looks ready for production, with impressive proportions and the promise of both 3.8-litre V6 and 5.0-litre V8 engines with an eight-speed automatic gearbox.
It's already locked for its first official appearance, although it's not clear if there will be a motor-show tease as a concept. "The car is due to be shown at the Detroit motor show next year. I'd imagine it's a 2014 model," says Thomas. The mechanical package under the next-gen Genesis will be shared with the Kia Quoris and perhaps also slide under an upscale SUV.
Carparazzi says the newcomer is codenamed DH and uses an update of the existing rear-wheel drive package, with all-wheel drive also likely. On the design front, the car will be sleeker and more upscale - a move obvious from the shape of the bodywork and little touches including the LED running lamps needed for low-light snow driving during testing.