Mitsubishi is undertaking the process of replacing its range of dated offerings in Australia with new-generation models like the Outlander and Triton. But one of its best-sellers, the ASX small SUV, might not be replaced in our market until 2026.
The current ASX is 13 years old, and despite now being on its third facelift, is decidedly outdated compared to many of its competitors. While it is still selling well off the back of a long warranty, keen pricing, and brand reputation, it is well overdue for a platform change to something which can support modern safety, emissions, and electrification demands.
Speaking to Australian media, Mitsubishi Motors CEO, Takao Kato explained: āWe are seriously studying the issue - ASX as you know is very well accepted by our Australian customers - we want to introduce a new ASX, but at the same time weāre developing many kinds of electrified vehicle. Which takes priority? Thatās what weāre working on right now.ā
Mitsubishi faces another dilemma - it has two small SUV successors, but neither seem to meet its criteria for the Australian market. The most obvious shoo-in is the European-market ASX successor, which is a re-badged Renault Captur. This car is up-to-date with Euro emissions and safety regulations as well as a plug-in hybrid, and is also already sold with a Renault badge in Australia, but flies in the face of Mitsubishiās future plans to increase the brandās unique identity, or āMitsubishi-nessā as the company puts it.
āWeāre not sure that it can be an āASXāā Kato said of the Captur-based version from overseas, āPeople know it is a Renault, and not a āreal Mitsubishiā and it might not be well accepted by the Australian marketā
The other option is the production version of the XFC concept which is set to be unveiled in Indonesia imminently, but Mitsubishiās panel of executives revealed to Australian media that this model would be based on the same dated platform as the current ASX and Eclipse Cross, which raised concerns over its applicability to the Australian market.
āIt might be difficult because of regulation issuesā explained engineering boss, Hiroshi Nagaoka, who clarified that the issues include safety and emissions, while he said it was possible for the brand to upgrade the model to suit Australian regulations, it was not planned with electrification in mind, and therefore may never see the light of day in hybrid-hungry Australia.
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āHow can we upgrade the performance and function of this model to meet these requirements? Thatās the question for us right nowā explained Kato. He would not commit to a preference for the Australian market, despite the XFC maintaining its āMitsubishi-nessā through its bespoke Mitsubishi Motors design, rather than a model pulled from one of its Renault Nissan Mitsubishi alliance partners.
One thing is clear, though, the brand is re-orienting its focus as its 2025 mid-term plan draws to an end. Japanese executives explained the brandās sole focus has been on the South East Asian market as part of its āChallenge 2025ā mid-term product plan, which will see the release of the Triton, XFC, and the plugless hybrid Xpander MPV.
Thatās not to say the brandās global panel wasnāt concerned about the impending situation in Australia, as the ASX and Eclipse Cross reach the end of their lifecycles. āTo sell to 2026 will probably be difficult,ā Kato explained of the ASX. āIf new regulations are issued, once itās announced the schedule will be very advanced and it is very difficult to adjust to that,ā he said, hinting at the ADR 85/00 regulations which forced many brands to quickly pull models on dated platforms from Australia, including the Mitsubishi Mirage.
āEclipse Cross is also an issue for us to study. ASX and Eclipse Cross are a similar size, so we should merge these into one,ā he added.
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What solution does this leave Mitsubishi Australia with? Speaking further on the topic, Mitsubishiās local managing director, Shaun Westcott explained that it may, in fact, need to be an entirely new model built with the Australian market in mind, but there could be a longer than expected wait.
āHaving an ASX replacement is very important for us. Weāre doing everything we can to get an ASX replacement. You heard from Kato-san himself, theyāre working very hard to get a vehicle for us. Itās not a simple answer. Itās a complex issue.
"Thereās the XFC concept, and thereās the Renault Captur re-badge. What hasnāt been explained yet is that those are the bookends. Itās not two absolutes, itās not that-or-that.
"You heard Kato-san talk about Mitsubishi-ness and the desire that our products should have a Mitsubishi character. We achieved that with Outlander. It has the same platform as a Nissan, but it has the personality of a Mitsubishi. So it may be that. It may be a Renault-type platform with more Mitsubishi-ness,ā he said.
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While the XFC met the Mitsubishi-ness requirements, Westcott was almost certain it would fall foul of ANCAPās stringent five-star requirements, and upgrading it for Australia may prove prohibitively expensive.
āThe XFC in its current form canāt be used because of ANCAP requirements. If we took that XFC platform, we would have to re-engineer the entire car for the Australian market because the requirements for ANCAP are not the requirements for other markets where we sell that model.
"If you take a number - 15 - 20,000 vehicles and you look at the investment costs to re-engineer, re-design the car for ANCAP requirements, itās many many millions of dollars to sell that many vehicles a year, it doesnāt add up.
āThis doesnāt mean XFC is off the table entirely. This is an important enough product in our market that if we make that investment it wonāt be wasted in other markets to bring that model to Australia.
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āThatās why you canāt get a direct answer today, because there are some very complex engineering and financial questions behind this. When Kato-san says thereās some āintense studyingā going on, thereās a lot of pressure coming out of Australia for that vehicle. He supports that Australia needs an ASX, but itās about the numbers.
āItās not black-and-white, the ASX European version would be a shoo-in, weāre pushing for more Mitsubishi-ness, but it requires more investment. The question is, how far do you go? Whatās the investment? Whatās the return on investment, and we hope we can have some answers for you soon.
āThis is not going to be a normal development cycle. This is not seven or eight years. This will be a fast catch-up,ā he said.